Many consumers are adopting more sustainable buying behaviors. They’re doing their homework. They’re checking labels. As they do more to be responsible global citizens, they expect the same from business. Environmentally friendly is becoming a top purchase driver. Consumers’ willingness to pay more for wildlife-friendly palm oil products provides the...
I’ve been attending film festivals of various types for many years. When I attended the Illuminate Film Festival in Sedona, Arizona in June, I realized that the films I love are actually marketing opportunities for brands I care about… brands and ideas that people need to know. I love film—all...
The 1960s—the decade in which I was a teenager—became the most influential time of my life. These 10years are not about the happenings around me in Los Angeles or about the world. This period from nine to 19 years of age ended up shaping my entire life from the “inner”...
Transparency is a big issue with consumers these days so it’s no wonder they want to know everything that goes into their dietary supplements, including the excipients, fillers and binders. Lifting the lid on this topic we find a full range of options from the good and the not-so-good. There’s...
The toxicity of supplemental iron is highly exaggerated. While I have read the words of people who are regarded as nutrition experts, including Dr. Joseph Mercola and Dr. Andrew Weil say, "Don't take iron because it's toxic," this notion is easily shown to be incorrect. Iron in multi-vitamin formulas and...
How real is transparency? We live or perhaps it is best said we have evolved into a day and age when the term transparency has reached its pinnacle. It started with Facebook and seemed to flow into the twitter sphere when we painfully become aware that people enjoyed sharing some...
Awesome, but it's not enough. Everyone who has read or listened to life coaches and motivational speakers (do we still call them motivational?) have heard that you must believe in being able to achieve or get what it is you want. I recall from the very early days, over 20...
Think twice before purchasing your next cranberry supplement.Cranberry is now becoming a superfruit. We’re still discovering its many health benefits such as oral health care. But not all cranberry products are the same and not all lab testing is the same. Adulteration and manipulation of labels of cranberry products within...
Thanks to public messaging, we are all aware of the negative health consequences of smoking. Cigarette smoke contains a number of poisons and toxins such as carbon monoxide, cadium, arsenic, cyanide, benzene, ammonia, formaldehyde and many more. Even nicotine is a poison, used to kill insects. Of coursem it is...
Historic Signing Of the Paris Climate AgreementApril 22 marks the 46th anniversary of Earth Day—the day set aside to celebrate the Earth and learn more about the environment. Founded in 1970 and now celebrated worldwide in more than 193 countries, today's historic celebration will be highlighted by the signing of...
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