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SRI-81 Shatavari Debuts at SupplySide Global 2025

The company behind KSM-66 Ashwagandha is unveiling its next flagship ingredient.
October 25, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

Ixoreal Biomed is presenting SRI-81 Shatavari root extract, its new clinically validated, organic certified, root-only extract solution aimed towards women's wellness.


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Inside BioVivo Science's Botanical Extraction Center

Get the details on the new facility in our exclusive interview with BioVivo Science.
October 23, 2025
WholeFoods Magazine Staff

Learn more about BioVivo Science's new botanical extraction facility, plus an exclusive interview. 


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Natural Products News Briefs: Sabinsa, Natural Remedies, PLT & More

What's new in natural? Catch up on the latest!
October 18, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

Read up on all the latest news in the natural products industry.


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Exploring Generational Shifts in Consumer Spending

A new report from Circana outlines current and future state of generational spending power to help brands achieve growth.
October 17, 2025
WholeFoods Magazine Staff

Circana says the research provides a road map for brands to connect authentically and effectively with each generation.


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Various Protein sport shake and powder. Fitness food and drink.

High Levels of Lead in Protein Powder? Setting the Record Straight

CRN and NPA call out questionable findings that raised concerns about lead levels in protein powders.
October 15, 2025
Maggie Jaqua, Content Director

"Consumer Reports is using scare headlines to undermine the credibility of a $70 billion+ industry built on transparency, safety and science,” said NPA's Dr. Daniel Fabricant.


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From Concept to Connection: Newtopia Now

The natural products industry show puts emerging wellness brands center stage.
October 15, 2025
Nancy Trent

From revitalizing beverages to plant-forward foods, clean skincare, and thoughtful essentials, the emerging natural brands on display at Newtopia Now are redefining wellness with innovation, integrity, and purpose.


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Dr. Bronner's Publishes 2025 All-One! Report

The annual impact report highlights the company's commitment to purpose and community.
October 14, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

The annual report looks at Dr. Bronner's philanthropic giving, activism, operations data, and important developments from the previous year.


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Natural Products News Briefs: NSF, CRN, SPINS & More

What's new in natural? Catch up on the latest!
October 9, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

Read up on all the latest news in the natural products industry.


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Color Dietary Supplements in Spoon, Vitamin Capsules Mix, Mineral Pills, Healthy Multivitamin Capsule, Nutritional Tablets, Dietary Supplements Set

CRN Spotlights Regulatory Issues Related to MAHA, State Actions and More

CRN shared statements on the Make Our Children Healthy Again Report, interstate commerce and supplement access, prenatal nutrition, and other pressing issues.
October 8, 2025
WholeFoods Magazine Staff

The Council for Responsible Nutrition has shared insights, key updates, and action steps on a variety of issues impacting the natural products industry.


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Inaugural My Health Alliance Lobby Day a Success on Capitol Hill

Citizen lobbyists representing a consortium of 15 national nonprofits and organizations gathered in D.C. to advocate for the natural products industry.
October 6, 2025
WholeFoods Magazine Staff

The consortium addressed a range of issues impacting the natural products industry, including pesticide reduction, GMO elimination, trade protections for botanicals, and the Maternal Vitamin D Initiative.


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