Howie Wainer recounts his journey growing WholeFoods Magazine into the publication it is today.

The annual event, which is a centerpiece of the NPA advocacy program, creates an opportunity for attendees to advocate to protect their industry and customers, helping to shape policies through in-person meetings with members of Congress and their staff. 

“We believe Piping Rock, a company with deep experience in the vitamin business, will be a successful steward for VitaFusion and L’il Critters,” said Church & Dwight CEO Rick Dierker.

Natural products industry companies share overviews on the latest science on their dietary supplement branded ingredients and formulations to support health and well-being.

Whole Foods Market’s Trends Council has unveiled its annual food and beverage trend predictions for 2026, highlighting a growing appetite for functional ingredients, elevated convenience, and products that reflect both creativity and conscious sourcing.

FDA's letter on the DSHEA disclaimer follows advocacy efforts from the AHPA, CRN, NPA, and others.

Explore the history of WholeFoods Magazine, its impact, the changing face of the industry, and more.

Read up on all the latest news in the natural products industry.

Researchers determined the extended use of ashwagandha had no unwanted effects and its positive influence could be seen in levels of sexual desire scores amongst healthy males. 

lxoreal Biomed's "Queen of Herbs" Shatavari root extract is already supported by 10 clinical studies, and new research further supports the ingredient's claims on menopause, lactation, and perimenopause support.