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Industry Innovates at SSG 2025: CREATEA Debuts

The RTD canned beverage is a collaboration project featuring scientifically validated branded ingredients.
October 5, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

A collaboration project between 10 of the natural products industry's top companies, CREATEA combines the benefits of scientifically validated ingredients.



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Lonza Announces Innovation Day at SupplySide Global

The upcoming event will be open to emerging and established companies alike.
October 4, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

The initiative will choose companies to present to Lonza's executive team during SupplySide Global in Las Vegas.


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New Analysis Shows Benefits & Costs of Expanded HSA/FSA Access to Dietary Supplements

CRN said the analysis shows consumers will benefit from expanded HSA/FSA access to supplements—at a fraction of the previously projected cost.
October 2, 2025
WholeFoods Magazine Staff

New data suggests Americans could gain broad access to supplements through their tax-preferred health accounts at one-quarter of the cost that was previously suggested.


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Natural Products Association Launches Revamped Website

As NPA approaches its 90th-year anniversary in 2026, NPA's Daniel Fabricant, Ph.D., said it’s paramount for the trade group to offer members the resources they need to thrive.
October 1, 2025
WholeFoods Magazine Staff

NPA, which is approaching its 90th-year anniversary in 2026, has modernized its website. Check out what's new.


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FDA Provides Update on NMN; Industry Reacts

FDA’s update confirms NMN is lawful in supplements; industry leaders outline next steps for retail and lingering regulatory issues.
September 30, 2025
WholeFoods Magazine Staff

Read up on the latest on NMN as a dietary supplement, next steps of action from industry associations, plus calls to action for retailers and for natural products industry members.


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Wrapped Up: SOHO Expo 2025

These are the trends and takeaways from the 2025 annual SOHO tradeshow.
September 29, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

Now in its 55th year, the SOHO Expo show gathered natural product retailers, manufacturers, distributors and brokers for a private members-only four day event.


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Natural Products News Briefs: AHPA, Balchem, Stratum Nutrition & More

What's new in natural? Catch up on the latest from the natural products industry!
September 29, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

What's new in natural? Catch up on the latest!


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October 2025 People News

Who is moving up and who is moving on in the natural products industry? Get updated on the latest!
September 26, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

Who is moving up and who is moving on? Get updated on the latest new hires, plus awards and honors, in the natural products industry.


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The Buzz In Natural: October 2025

A roundup of the thought-provoking posts we saw on social media.
September 25, 2025
WholeFoods Magazine Staff

Check out the thought-provoking posts members of the natural products industry are sharing social media!


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ABC Publishes Herb Market Report

Consumer interest in healthy aging and foundational wellness led to a 5.4% growth in sales. Check out what else is trending.
September 24, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

The American Botanical Council's Herb Market Report shows an increase in sales of herbal supplements for 2024. Find out what grew in popularity.


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NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.

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