In this episode of Honest Health with Jeffrey Burke, host Dr. Jeffrey Burke talks with WholeFoods Magazine Publisher/Chief Business Officer Heather Wainer about carrying on a family legacy that has been informing and educating the Natural Products Industry for decades. Heather and host Jeffrey Burke talk about the history of WholeFoods Magazine, its impact, the changing face of the industry, and more.
Having grown up in the industry watching her father, Howard Wainer, publish WholeFoods Magazine, Heather carries forward that legacy with passion and purpose. After joining the company following college, Heather worked her way up to Publisher and now leads the business, driving growth across print, digital, and virtual platforms. Under Heather’s leadership, WholeFoods Magazine has expanded its reach and influence through WholeFoodsMagazine.com, NaturalProductFinder.com, the Naturally Informed virtual events (in partnership with ITC), The Natural View podcast, and more. Heather is the recipient of the Organic & Natural Health Association Champion Award as well as the Women in Nutraceuticals 2025 WIN Champion Award.
Learn more in this conversation!
