The soccer star will represent the brand worldwide across all markets where KSM-66 Ashwagandha operates. Discover how the root only extraction and clinical research give the pro athlete confidence and results to perform at the highest level.

Following a preliminary study on melatonin supplements, CRN said: "As the American Heart Association itself notes, this research represents early, non–peer-reviewed data that cannot establish cause and effect." 

NOW has shared the latest results from its industry quality testing program of dietary supplements, which investigates unfamiliar brands sold on online in an effort to raise awareness on low-quality products.

“Saanroo represents the next chapter in our journey—a brand built on proof, not promises,” explained John Quilter, CEO of Saanroo.

Natural products retailers are offering food assistance to local families during this time of need. 

Members of the natural products industry can, and must, support legislators in their efforts to improve health outcomes in measurable and meaningful ways. Read on for key insights.

For 2026, Circana expects U.S. F&B price/mix growth of 3% to 5% due to ongoing cost pressures, competitive retail pricing, and strategic promotional activity.

To celebrate its three decades and a half in business, the company took to social media to thank their loyal clients for their years of dedication.

Read up on all the latest news in the natural products industry.

Quantum Ayurveda could create 120–150 billion USD in value by 2040 and cause a 500 billion USD global wellness and nutrition export corridor by 2047.