Los Angels, CA—Ixoreal Biomed Inc. has announced that Robert Lewandowski, FC Barcelona striker and Poland captain, is the new global brand ambassador for KSM-66 Ashwagandha. KSM-66, manufactured by Ixoreal Biomed, is one of the world’s largest natural product ingredient brands and best-selling ashwagandha extract. It is a trusted ingredient featured in the products of more than 4,500 brands worldwide.
Lewandowski will represent the brand worldwide across all markets where KSM-66 operates. With a two-decade career at football's elite level, KSM-66 says Lewandowski's consistency across leagues and clubs, from Borussia Dortmund to Bayern Munich to FC Barcelona, mirrors the quality standards that define KSM-66's commitment to 4,000-year-old Ayurvedic tradition of root-only extraction.
Fueling elite-level performance
"Robert has been using KSM-66 Ashwagandha for years, which makes this partnership incredibly authentic," said Kartikeya Baldwa, Founder & CEO of KSM-66. "The Lewandowski family's trust runs deep; their wellness brand Levann has used our ashwagandha in their products for years. He didn't choose us for this announcement. He chose us long ago based on quality and clinical validation. His sustained excellence reflects results that come from uncompromising standards. This partnership formalizes a relationship built on genuine trust."
Lewandowski added, "At 37, playing at this level isn't just about training harder, it's about recovering smarter. I've been using KSM-66 for years because it helps with what matters most: recovery after intense matches and staying mentally focused under pressure. Your body and mind need to work together. The root only extraction and clinical research gave me confidence from the start and the results keep me coming back."
Learn more about Ashwagandha for Athletic Performance, including how professional athletes and weekend warriors are on the lookout for sports nutrition products with natural ingredients, and how ashwagandha can help:
- Elevate Oxygen Levels to Maximize Endurance
- Revitalize Muscle Power With Better Recovery
- Offer a Competitive Edge by Enhancing Mental Agility and Stress Resilience
Traditional usage, modern clinical validation
"Root only extraction of ashwagandha adheres to thousands of years of traditional usage, and modern clinical validation, delivering what matters: potency and purity," said Paras Jain, COO of KSM-66. "But some manufacturers use stems and leaves, which are significantly cheaper, to maximize profit margins. This compromises safety as per advisory from the Government of India. We refuse that shortcut. Robert's partnership confirms that when performance is non-negotiable, quality cannot be compromised."
Learn more about KSM-66 in the Ashwagandha Experience.
