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HABA – Health And Beauty Aids
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NOW Launches Baby Line

April 6, 2023

NOW® has introduced NOW® baby, a line that will offer quality body care products formulated with clean and functional ingredients.

Study: Tomato-Derived Nutrient Complex for Skin Health and Appearance

Lycored's branded ingredient Lycomato has been shown to deliver delivers measurable, inclusive results.

April 6, 2023

Maggie Jaqua, Content Director

After just four weeks of daily supplementation with Lycored’s tomato-derived nutrient complex Lycomato, researchers saw scientifically measurable results, and consumers also reported the positive difference.

Reviva Labs Celebrates 50 Years

April 5, 2023

Maggie Jaqua, Content Director

2023 Natural Choice Awards

Presented by WholeFoods Magazine

March 27, 2023

WholeFoods Magazine Staff

What is driving sales in natural products stores across the U.S.? We invited independent natural products retailers to shine a light on the brands that have made the greatest impact on business in the past year, and they delivered!

People News: April 2023

Who is moving up and who is moving on in the natural products industry? Get updated on the latest!

March 27, 2023

WholeFoods Magazine Staff

Who is moving up and who is moving on in the natural products industry? Get updated on the latest!

Where the Beauty Industry is Headed in 2023 & Beyond

December 21, 2022

Nancy Trent

The beauty and personal care industry was one of the industries that actually saw an upward spike during the pandemic, and it doesn’t look like it is declining anytime soon. As people were home more, they were investing in themselves, focusing on their skincare, and discovering which products (and ingredients)...

New from Elina Organics: Pumpkin Spice Scrub

November 10, 2022

Maggie Jaqua, Content Director

New from Elina Organics: Pumpkin Spice Scrub for face and body. The exfoliator has antibacterial effects to flush out toxins while also increasing blood circulation, leaving skin visibly plumped and firm, according to the company. The scrub contains a blend of organic pumpkin, nutmeg, ginger, and cinnamon to enrich skin with...

Desert Essence Offers Clean Beauty

November 9, 2022

WholeFoods Magazine Staff

Desert Essence is a finalist in the Body Wash Category for CertCleans’s 7th Annual Clean Beauty Awards. The company’s Foaming Hand Soap Pods are plant-based and eco-friendly. They are formulated with tea tree oil and botanicals like Jojoba, Aloe, and Green tea, for moisture. The Starter Kits and Refill Pods...

Functional Beverages: Immune Health Top Priority

October 10, 2022

Marissa Fox

Beloit, WI—Immune, gut, and heart health still rank as main concerns for functional beverage consumers, while beauty and sports performance are on the rise, according to Kerry. The functional beverage market is expected to expand at 10.49% annually, reaching nearly $200 billion by 2026 (Food Institute 2021). Commenting on these...

Biocidin Botanicals Launches 2-Step Oral Care System

October 7, 2022

WholeFoods Magazine Staff

Biocidin Botanicals has launched a two-step Dentalcidin Oral Care System, which includes Dentalcidin Oral Microbiome Toothpaste and Dentalcidin LS Liposomal Rinse. Both products have been reformulated and repackaged, recognizing the science supported connection between the oral microbiome and whole-body health, the company says. Each product is formulated with 18 botanical extracts...