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    <title>HABA – Health And Beauty Aids</title>
    <description>Coverage of natural health and beauty products including skincare, haircare, personal care, cosmetics, and clean beauty innovations shaping the HABA category.</description>
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      <title>2025 Natural Choice Awards</title>
      <author>info@wfcinc.com</author>
      <description>Discover the winners of WholeFoods Magazine's 2025 Natural Choice Awards!</description>
      <content:encoded>
        <![CDATA[<p>Discover the winners of WholeFoods Magazine's 2025 Natural Choice Awards!</p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17466</guid>
      <pubDate>Mon, 31 Mar 2025 10:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17466-2025-natural-choice-awards</link>
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      <title>3 Summer Skin Protectors</title>
      <description>Find out key strategies and study-backed ingredients that can help consumers stay safe.</description>
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        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Find out key strategies and study-backed ingredients that can help consumers stay safe.</span>
</p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17469</guid>
      <pubDate>Sun, 30 Mar 2025 01:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17469-3-summer-skin-protectors</link>
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      <title>Yobee Offers Skin and Hair Line </title>
      <author>beccaviscomi@wfcinc.com</author>
      <description>Yobee is a line of skin, hair, and scalp care supplements that help promote a healthy microbiome.</description>
      <content:encoded>
        <![CDATA[<p>Yobee is a line of skin, hair, and scalp care supplements that help promote a healthy microbiome. </p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17216</guid>
      <pubDate>Mon, 16 Dec 2024 17:00:00 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17216-yobee-offers-skin-and-hair-line</link>
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      <title>Ingredients that Deliver Beauty &amp; Beyond</title>
      <description>Leading beauty experts to spotlight topical and ingestible products, plus more insights to drive success.</description>
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        <![CDATA[<p>Leading beauty experts to spotlight <span style=" font-style: normal; font-weight: 500; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">topical and ingestible products, plus more insights to drive success. </span></p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17206</guid>
      <pubDate>Sun, 27 Oct 2024 17:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17206-ingredients-that-deliver-beauty-and-beyond</link>
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      <title>Evolution of Beauty: Healthy, Radiant, Ageless</title>
      <description>What current and evolving trends are looking fine in the beauty category? Take a look!</description>
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        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">What current and evolving trends are looking fine in the beauty category? Take a look!</span></p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17041</guid>
      <pubDate>Thu, 25 Jul 2024 12:03:42 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17041-evolution-of-beauty-healthy-radiant-ageless</link>
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      <title>What's New in Nutri-Beauty</title>
      <description>To help map out today's popularity trails in the beauty-from-within category, we gathered insight from industry insiders and highlighted the trends customers are leaning into, along with the need-to-know science.</description>
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        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">To help map out today's popularity trails in the beauty-from-within category, we gathered insight from industry insiders and highlighted the trends customers are leaning into, along with the need-to-know science.</span></p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/16877</guid>
      <pubDate>Wed, 12 Jun 2024 05:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/16877-whats-new-in-nutri-beauty</link>
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      <title>Elina Organics Launches Organic Hair Care Line</title>
      <author>info@wfcinc.com</author>
      <description>Elina Organics has expanded its organic, cruelty-free, handmade product line with three products.</description>
      <content:encoded>
        <![CDATA[<p><strong>Elina Organics</strong> has expanded its organic, cruelty-free, handmade product line with three products. </p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/16824</guid>
      <pubDate>Mon, 15 Apr 2024 12:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/16824-elina-organics-launches-organic-hair-care-line</link>
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      <title>Virginskin Botanical Blend Hydrates Skin</title>
      <author>info@wfcinc.com</author>
      <description>Virginskin is a proprietary botanical active blend with modern ingredients.</description>
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        <![CDATA[<p><strong><span style=" font-style: inherit; font-weight: inherit;">Virginskin </span></strong><span style=" font-style: inherit; font-weight: inherit;">is a</span><span style=" font-style: inherit; font-weight: inherit;"> proprietary botanical active blend with modern ingredients.</span></p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/16823</guid>
      <pubDate>Sun, 14 Apr 2024 00:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/16823-virginskin-botanical-blend-hydrates-skin</link>
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      <title>Community Goods Offers Plastic-Free Personal Care</title>
      <author>info@wfcinc.com</author>
      <description>Community Goods shampoo bars, conditioner bars, deodorant, and toothpaste tablets are packaged in sustainable, recyclable with no plastic.</description>
      <content:encoded>
        <![CDATA[<p>Community Goods <span style=" font-style: inherit; font-weight: inherit;">s</span>hampoo bars, conditioner bars, deodorant, and toothpaste tablets are packaged in <span style=" font-style: inherit; font-weight: inherit;">sustainable, recyclable with no plastic.</span></p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/16840</guid>
      <pubDate>Sat, 13 Apr 2024 00:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/16840-community-goods-offers-plastic-free-personal-care</link>
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    <item>
      <title>2024 Natural Choice Awards</title>
      <author>info@wfcinc.com</author>
      <description>Discover the winners of WholeFoods Magazine's 2024 Natural Choice Awards!</description>
      <content:encoded>
        <![CDATA[<p>Discover the winners of WholeFoods Magazine's 2024 Natural Choice Awards!</p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/16787</guid>
      <pubDate>Thu, 28 Mar 2024 12:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/16787-2024-natural-choice-awards</link>
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      <title>3 Oral Care All-Stars to Spread Smiles</title>
      <description>Here’s a look at five standout natural ingredients that are freshening up the oral care industry</description>
      <content:encoded>
        <![CDATA[<p>Here’s a look at five standout natural ingredients that are freshening up the oral care industry</p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/16729</guid>
      <pubDate>Thu, 28 Mar 2024 01:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/16729-3-oral-care-all-stars-to-spread-smiles</link>
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      <title>2024 46th Annual Retailer Survey</title>
      <description>What is the bottom line for independent natural products retailers? Did they fare better, or worse, during WholeFoods Magazine's 12-month survey period? Find out! PLUS: Don't miss Retail Insights® 2024 Retail Universe for U.S. Premium Natural, Organic Food, Supplement &amp; Personal Care Sales.</description>
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        <![CDATA[<div>What is the bottom line for independent natural products retailers? Did they fare better, or worse, during WholeFoods Magazine's 12-month survey period? Find out!<span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;"> PLUS: Don't miss<span style=" font-style: normal; font-weight: 500; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;"> </span><a href="https://www.wholefoodsmagazine.com/articles/16713-retail-universe-for-us-premium-natural-organic-food-supplement-and-personal-care-sales" rel="noopener noreferrer" style="box-sizing: border-box; font-style: normal; font-weight: 500; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;" target="_blank"><strong style="box-sizing: border-box; font-weight: 700;">Retail Insights® 2024 Retail Universe for U.S. Premium Natural, Organic Food, Supplement & Personal Care Sales</strong></a><span style=" font-style: normal; font-weight: 500; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">.</span></span></div>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/16721</guid>
      <pubDate>Thu, 22 Feb 2024 14:14:58 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/16721-2024-46th-annual-retailer-survey</link>
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      <title>Botnia Skincare Offers Kale Mask to Brighten Skin</title>
      <author>info@wfcinc.com</author>
      <description>Botnia says its science-backed skincare formulas are packed with potent ingredients and fueled by sustainable farming practices.</description>
      <content:encoded>
        <![CDATA[<p>Botnia says its <span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">science-backed skincare formulas are packed with potent ingredients and fueled by sustainable farming practices. </span></p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/16635</guid>
      <pubDate>Fri, 19 Jan 2024 01:00:00 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/16635-botnia-skincare-offers-kale-mask-to-brighten-skin</link>
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      <title>People News August 2023</title>
      <author>info@wfcinc.com</author>
      <description>Who is moving up and who is moving on in the natural products industry? Get updated on the latest!</description>
      <content:encoded>
        <![CDATA[<p>Who is moving up and who is moving on in the natural products industry? Get updated on the latest!</p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/16286</guid>
      <pubDate>Thu, 20 Jul 2023 11:55:50 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/16286-people-news-august-2023</link>
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      <title>Natural Products Industry News Briefs: Natural Grocers, Sempera Organics, CHPA, and More!</title>
      <author>info@wfcinc.com</author>
      <description>There is a lot happening in the natural products industry. Read up on the latest news from industry companies!</description>
      <content:encoded>
        <![CDATA[<p>There is a lot happening in the natural products industry. Read up on the latest news from industry companies!</p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/16270</guid>
      <pubDate>Wed, 12 Jul 2023 10:03:18 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/16270-natural-products-industry-news-briefs-natural-grocers-goodsam-chpa-and-more</link>
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      <title>July 2023 People News</title>
      <author>info@wfcinc.com</author>
      <description>Who is moving up and who is moving on in the Natural Products Industry? Find out!</description>
      <content:encoded>
        <![CDATA[<p>Who is moving up and who is moving on in the Natural Products Industry? Find out!</p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/16238</guid>
      <pubDate>Wed, 28 Jun 2023 12:35:02 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/16238-july-2023-people-news</link>
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      <title>
Natural Products Industry News Briefs: Justin's, BGG World, Wicked Kitchen &amp; More</title>
      <author>info@wfcinc.com</author>
      <description>There is a lot happening in the natural products industry. Read up on the latest!</description>
      <content:encoded>
        <![CDATA[<h2 style="box-sizing: border-box; color: rgb(51, 51, 51); letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; white-space: normal;">There is a lot happening in the natural products industry. Read up on the latest!</h2>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/16177</guid>
      <pubDate>Thu, 08 Jun 2023 13:55:28 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/16177-weekly-news-briefs</link>
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      <title>The Beauty-From-Within Boom</title>
      <author>marissafox@wfcinc.com</author>
      <description>35 ingredients to know…and the major trends driving sales.</description>
      <content:encoded>
        <![CDATA[<p>35 ingredients to know…and the major trends driving sales.</p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/16158</guid>
      <pubDate>Wed, 31 May 2023 10:01:38 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/16158-the-beauty-from-within-boom</link>
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      <title>People News: June 2023</title>
      <author>info@wfcinc.com</author>
      <description>Who is moving up and who is moving on in the natural products industry? Get updated on the latest!</description>
      <content:encoded>
        <![CDATA[<h2 style="box-sizing: border-box; letter-spacing: normal; orphans: 2; text-align: start; white-space: normal; widows: 2; word-spacing: 0px; color: rgb(51, 51, 51);">Who is moving up and who is moving on in the natural products industry? Get updated on the latest!</h2>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/16159</guid>
      <pubDate>Wed, 31 May 2023 10:00:38 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/16159-people-news-june-2023</link>
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        <media:description type="plain">Journalist concept. Mass media profession, internet and radio journalism, digital tv. Interview recording with cameraman vector blog content television or newspaper set</media:description>
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      <title> Natural Products Industry News Briefs: CRN, UNFI, Gilad&amp;Gilad &amp; More</title>
      <author>info@wfcinc.com</author>
      <description>There's a lot happening in the natural products industry. Find out about the latest!</description>
      <content:encoded>
        <![CDATA[<h2 style="box-sizing: border-box; color: rgb(51, 51, 51); letter-spacing: normal; orphans: 2; text-align: start; white-space: normal; widows: 2; word-spacing: 0px;">There's a lot happening in the natural products industry. Find out about the latest!</h2>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/16137</guid>
      <pubDate>Wed, 10 May 2023 09:12:53 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/16137-natural-products-industry-news-briefs-crn-unfi-gilad-and-gilad-and-more</link>
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      <title>NOW Launches Baby Line </title>
      <author>beccaviscomi@wfcinc.com</author>
      <description>NOW® has introduced NOW® baby, a line that will offer quality body care products formulated with clean and functional ingredients.</description>
      <content:encoded>
        <![CDATA[<p><strong>NOW® </strong>has introduced NOW® baby, a line that will offer quality body care products formulated with clean and functional ingredients.</p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/16077</guid>
      <pubDate>Thu, 06 Apr 2023 16:43:15 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/16077-now-launches-now-baby-line</link>
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      <title>Study: Tomato-Derived Nutrient Complex for Skin Health and Appearance</title>
      <description>After just four weeks of daily supplementation with Lycored’s tomato-derived nutrient complex Lycomato, researchers saw scientifically measurable results, and consumers also reported the positive difference.</description>
      <content:encoded>
        <![CDATA[<p>After just four weeks of daily supplementation with <span style="color: rgb(136, 136, 136); letter-spacing: normal; orphans: 2; text-align: start; white-space: normal; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Lycored’s tomato-derived nutrient complex </span>Lycomato, researchers saw scientifically measurable results, and consumers also reported the positive difference.</p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/16070</guid>
      <pubDate>Thu, 06 Apr 2023 09:24:14 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/16070-study-tomato-derived-nutrient-complex-for-skin-health-and-appearance</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2019/10/Healthy-skincare.webp?t=1766068840" type="image/jpeg" medium="image" fileSize="77261">
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      <title>Reviva Labs Celebrates 50 Years </title>
      <description></description>
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      <guid>http://www.wholefoodsmagazine.com/articles/16065</guid>
      <pubDate>Wed, 05 Apr 2023 10:23:05 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/16065-reviva-labs-celebrates-50-years</link>
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      <title>2023 Natural Choice Awards</title>
      <author>info@wfcinc.com</author>
      <description>What is driving sales in natural products stores across the U.S.? We invited independent natural products retailers to shine a light on the brands that have made the greatest impact on business in the past year, and they delivered!</description>
      <content:encoded>
        <![CDATA[<p>What is driving sales in natural products stores across the U.S.? We invited independent natural products retailers to shine a light on the brands that have made the greatest impact on business in the past year, and they delivered! </p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/16046</guid>
      <pubDate>Mon, 27 Mar 2023 13:15:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/16046-2023-natural-choice-awards</link>
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      <title>People News: April 2023</title>
      <author>info@wfcinc.com</author>
      <description>Who is moving up and who is moving on in the natural products industry? Get updated on the latest!</description>
      <content:encoded>
        <![CDATA[<p>Who is moving up and who is moving on in the natural products industry? Get updated on the latest!</p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/16051</guid>
      <pubDate>Mon, 27 Mar 2023 13:10:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/16051-people-news-april-2023</link>
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      <title>Where the Beauty Industry is Headed in 2023 &amp; Beyond</title>
      <author>nancy@trentandcompany.com</author>
      <description>The beauty and personal care industry was one of the industries that actually saw an upward spike during the pandemic, and it doesn’t look like it is declining anytime soon. As people were home more, they were investing in themselves, focusing on their skincare, and discovering which products (and ingredients)...</description>
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        <![CDATA[The beauty and personal care industry was one of the industries that actually saw an upward spike during the pandemic, and it doesn’t look like it is declining anytime soon. As people were home more, they were investing in themselves, focusing on their skincare, and discovering which products (and ingredients)...]]>
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      <pubDate>Wed, 21 Dec 2022 16:28:43 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/blogs/1-wholefoods-magazine/post/15818-where-the-beauty-industry-is-headed-in-2023-beyond</link>
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      <title>New from Elina Organics: Pumpkin Spice Scrub</title>
      <description>New from Elina Organics: Pumpkin Spice Scrub for face and body. The exfoliator has antibacterial effects to flush out toxins while also increasing blood circulation, leaving skin visibly plumped and firm, according to the company. The scrub contains a blend of organic pumpkin, nutmeg, ginger, and cinnamon to enrich skin with...</description>
      <content:encoded>
        <![CDATA[New from Elina Organics: Pumpkin Spice Scrub for face and body. The exfoliator has antibacterial effects to flush out toxins while also increasing blood circulation, leaving skin visibly plumped and firm, according to the company. The scrub contains a blend of organic pumpkin, nutmeg, ginger, and cinnamon to enrich skin with...]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/15705</guid>
      <pubDate>Thu, 10 Nov 2022 12:29:48 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/15705-new-from-elina-organics-pumpkin-spice-scrub</link>
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      <title>Desert Essence Offers Clean Beauty</title>
      <author>info@wfcinc.com</author>
      <description>Desert Essence is a finalist in the Body Wash Category for CertCleans’s 7th Annual Clean Beauty Awards. The company’s Foaming Hand Soap Pods are plant-based and eco-friendly. They are formulated with tea tree oil and botanicals like Jojoba, Aloe, and Green tea, for moisture. The Starter Kits and Refill Pods...</description>
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        <![CDATA[Desert Essence is a finalist in the Body Wash Category for CertCleans’s 7th Annual Clean Beauty Awards. The company’s Foaming Hand Soap Pods are plant-based and eco-friendly. They are formulated with tea tree oil and botanicals like Jojoba, Aloe, and Green tea, for moisture. The Starter Kits and Refill Pods...]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/15704</guid>
      <pubDate>Wed, 09 Nov 2022 15:33:21 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/15704-desert-essence-offers-clean-beauty</link>
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      <title>Functional Beverages: Immune Health Top Priority</title>
      <author>marissafox@wfcinc.com</author>
      <description>Beloit, WI—Immune, gut, and heart health still rank as main concerns for functional beverage consumers, while beauty and sports performance are on the rise, according to Kerry. The functional beverage market is expected to expand at 10.49% annually, reaching nearly $200 billion by 2026 (Food Institute 2021). Commenting on these...</description>
      <content:encoded>
        <![CDATA[Beloit, WI—Immune, gut, and heart health still rank as main concerns for functional beverage consumers, while beauty and sports performance are on the rise, according to Kerry. The functional beverage market is expected to expand at 10.49% annually, reaching nearly $200 billion by 2026 (Food Institute 2021). Commenting on these...]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/4532</guid>
      <pubDate>Mon, 10 Oct 2022 16:23:28 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/4532-functional-beverages-immune-health-top-priority</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2022/10/kerry-drink-image-smaller.webp?t=1673982275" type="image/png" medium="image" fileSize="464960">
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      <title>Biocidin Botanicals Launches 2-Step Oral Care System</title>
      <author>info@wfcinc.com</author>
      <description>Biocidin Botanicals has launched a two-step Dentalcidin Oral Care System, which includes Dentalcidin Oral Microbiome Toothpaste and Dentalcidin LS Liposomal Rinse. Both products have been reformulated and repackaged, recognizing the science supported connection between the oral microbiome and whole-body health, the company says. Each product is formulated with 18 botanical extracts...</description>
      <content:encoded>
        <![CDATA[Biocidin Botanicals has launched a two-step Dentalcidin Oral Care System, which includes Dentalcidin Oral Microbiome Toothpaste and Dentalcidin LS Liposomal Rinse. Both products have been reformulated and repackaged, recognizing the science supported connection between the oral microbiome and whole-body health, the company says. Each product is formulated with 18 botanical extracts...]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/15703</guid>
      <pubDate>Fri, 07 Oct 2022 09:27:16 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/15703-biocidin-botanicals-launches-2-step-oral-care-system</link>
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