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Free-From Foods (& Beyond)

Exploring the next frontier in digestive and overall wellness.

November 20, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

These are the catalysts that are influencing development in the free-from foods market, and the trends that are paving the way for future growth.

The Grocery Aisle

Globe-Trotting the Flavor Scene

The future of food is “functional, sustainable, theatrical, and unapologetically global.” Take a spin through the international offerings wowing U.S. consumers.

September 25, 2025

WholeFoods Magazine Staff

The future of food is bold, authentic, and global. Consumers crave meaningful flavors with transparency and health, and brands are delivering in delicious ways.

2025 Retailer of the Year: Kimberton Whole Foods

How sharing the wealth has led to abundance for the Kimberton Whole Foods community and beyond.

August 28, 2025

Maggie Jaqua, Content Director

From modest farm stand to a string of Kimberton Whole Foods locations, check out what makes WholeFoods Magazine's 2025 Retailer of the Year shine.

The Thriving Ecosystem of Plant-Based

Changes in consumer behavior have only helped to propel the market segment into an all encompassing lifestyle.

August 28, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

From nutritional supplements to skincare and cosmetics to household cleaning products, every category has plant-forward options that are cleaner and greener.

Success at Retail: Winning in the Pet Space

3 keys to differentiating from big box stores and online retailers.

July 25, 2025

Maggie Jaqua, Content Director

How natural products retailers can build trust and long-time loyalty with pet parents.

The Grocery Aisle

Flavor + Function = A Sales Win!

8 trends to watch in functional food and beverages.

June 12, 2025

Jennifer Joseph

Consumers have become more aware of how nutrition influences their overall wellbeing and it’s changing the way they shop.

2025 Natural Choice Awards

The results of the annual WholeFoods Magazine Natural Choice Awards are in!

March 31, 2025

WholeFoods Magazine Staff

Discover the winners of WholeFoods Magazine's 2025 Natural Choice Awards!

2025 47th Annual WholeFoods Magazine Retailer Survey

What are the main challenges impacting independent natural products retailers, and how are they faring? Find out!

February 20, 2025

Jay Jacobowitz, President & Founder, Retail Insights and Maggie Jaqua, Content Director

WholeFoods Magazine and Readex Research surveyed independent natural organic retailers to paint a picture of independent natural products retailing in the U.S. today.