Consumers are no longer just seeking basic nutrition; they are eating and drinking with intention, choosing nutrient-dense foods that support specific health outcomes.

For natural products retailers, if your community would truly feel your absence, that’s a strong indicator you’re doing something right.

Now, the results of the annual WholeFoods Magazine Natural Choice Awards are in!

The biggest threat is margin compression from mass retailers offering natural-adjacent products.

Overall year-over-year growth for all survey respondents was a robust 6.1% increase.

Natural product retailers are leaning into education and community  to compete with online giants.

This overview of exhibit hours, select industry events, educational sessions, and speakers, will help you get the most from Natural Products Expo West.

Natural product retailers are leaning into education and community to compete with online giants.

According to SPINS’ 2026 Trends & Predictions Report, the next chapter in CPG will be shaped by the intersection of ingredient choices, cultural exploration, rising interest in nutrient density, and a desire for everyday products that deliver more.

Weight management is evolving toward metabolic health, nutrient-dense foods, and holistic approaches in 2026.