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Home » Topics » Columns » Trade Secrets

Trade Secrets
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Women's-Health-Wellness-GettyImages-2201797460.jpeg

Closing the Gap in Women’s Health

Raising the standard for how women’s health is researched, formulated, and advanced.
March 4, 2026
Rena Cohen-First, InterHealth Select

Call to action: The data documenting women’s disproportionate burden of chronic, cognitive, and inflammatory conditions are increasingly difficult to ignore.


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Kava Piper methysticum plant leaves used to make Kava drink.

Kava Progress, Science, and the Path Forward

Kava only moves forward when science, tradition, and responsible practice move together.
March 1, 2026
Douglas La Rose, Executive Director of the Kava Coalition

By aligning scientific research with cultural knowledge, and by leading with cooperation across sectors and borders, we can build an industry that is safe, sustainable, and worthy of the communities that have stewarded kava for generations.


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USA India Trade War and USA Indian trade relationship / tariffs conflict.

Perspectives on Tariffs and India-U.S. trade

Here's what an agreement will mean for India-U.S. trade, specifically in the natural products industry.
February 3, 2026
Len Monheit, CEO, ITC

A deal between the U.S. and India will provide much-needed stability to supply chains that rely heavily on herbs and herbal extracts from India.


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The United States of Health

Building Bridges to Opportunity
February 1, 2026
Karen Howard, CEO and Executive Director of Organic & Natural Health Association

The interconnection of our issues in the natural products industry, whether you are a retailer, consumer, supplement manufacturer, or a farmer, requires conversation. 



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Menopause and the Microbiome

When Hormones Dip, Microbes Shift
January 21, 2026
Clare Fleishman, MS RDN and International Probiotics Association

Explore how modifying the microbiota may help rebalance the microbiome and improve menopause-related outcomes.


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A stethoscope on an American flag symbolizing healthcare in the USA.

An Opportunity Awaits: Redefining Healthy Before It’s Too Late

How must an industry committed to wellness through a healthy diet, clean air and water, and dietary supplementation respond to 50+ disparate strategies being imposed on more than 341 million citizens?
November 5, 2025
Karen Howard, CEO and Executive Director of Organic & Natural Health Association

Members of the natural products industry can, and must, support legislators in their efforts to improve health outcomes in measurable and meaningful ways. Read on for key insights.


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USA India Trade War and USA Indian trade relationship / tariffs conflict.

Perspectives on Tariffs: The Industry's India Conundrum

The 50% tariff the U.S. administration has imposed on India is jeopardizing supply chains and relationships in unprecedented ways. Read on for impacts and actions.
September 5, 2025
Len Monheit, CEO, ITC

What do the tariffs imposed on India mean for the nutraceuticals industry, and what can be done to adjust? Read on for key insights.


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Natural craft cocoa drink, organic healthy chocolate drink with brown cocoa beans and dry cacao pod.Top view,above

Cocoa’s Surprising Role in Boosting Gut Health

August 14, 2025
Clare Fleishman, MS RDN and International Probiotics Association

Explore emerging science that points to cocoa’s role in shaping the gut microbiota in ways that may enhance immunity, reduce inflammation, and support metabolic health.


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Fresh fruits and vegetables from United States of America.

Make America Healthy, Forever

What has changed so dramatically that a commitment to increased utilization of dietary supplements would be deemed too much, or “too MAHA”?
August 6, 2025
Karen Howard, CEO and Executive Director of Organic & Natural Health Association

What exactly are we as a society arguing about when it comes to health care? Karen Howard outlines the issues...and the opportunity.


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Nutrify-Today-2025.jpg

India Was New, but the Yes Came Naturally

Success doesn’t hinge on skill, connections, or even timing. It’s about boldness. The simple act of saying yes moves the needle.
June 30, 2025
Amy Summers, Founder and President, Pitch Publicity

Amy Summers of Pitch Publicity reflects on key takeaways from her experience in India at the Nutrify Today C-Suite Sumflex.


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NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.

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