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    <title>Trade Secrets</title>
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    <item>
      <title>Dietary Supplement Claims: Navigating Today’s Enforcement Trends</title>
      <description>From “clinically proven” challenges to Proposition 65 actions and pricing lawsuits, AHPA’s latest workshop explored how dietary supplement brands can strengthen claims substantiation, reduce liability, and stay ahead of mounting regulatory and litigation pressures.</description>
      <content:encoded>
        <![CDATA[<p><span style="caret-color: rgb(0, 0, 0); font-style: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; widows: auto; word-spacing: 0px;">From “clinically proven” challenges to Proposition 65 actions and pricing lawsuits, AHPA’s latest workshop explored how dietary supplement brands can strengthen claims substantiation, reduce liability, and stay ahead of mounting regulatory and litigation pressures.</span></p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/18018</guid>
      <pubDate>Thu, 28 May 2026 15:07:59 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/18018-dietary-supplement-claims-navigating-todays-enforcement-trends</link>
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    </item>
    <item>
      <title>Rethinking Lactose Intolerance: The Role of Probiotics and Prebiotics</title>
      <description>Explore what the science suggests regarding specific probiotic strains for lactose digestion and supporting management of lactose intolerance.</description>
      <content:encoded>
        <![CDATA[<li data-end="4043" data-section-id="1s6hc8v" data-start="3916" style="caret-color: rgb(0, 0, 0); font-style: normal; font-weight: 400; letter-spacing: normal; orphans: auto; widows: auto; word-spacing: 0px;">Explore what the science suggests regarding specific probiotic strains for lactose digestion and&nbsp;<span style="caret-color: rgb(0, 0, 0); font-style: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; widows: auto; word-spacing: 0px; display: inline !important; float: none;">supporting&nbsp;<span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; caret-color: rgb(0, 0, 0); display: inline !important; float: none;">management of</span> lactose intolerance.</span></li>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/18004</guid>
      <pubDate>Fri, 22 May 2026 10:15:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/18004-rethinking-lactose-intolerance-the-role-of-probiotics-and-prebiotics</link>
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        <media:description type="plain">Research suggests yogurt and specific probiotic strains may help improve lactose digestion, support the gut microbiome, and reduce symptoms associated with lactose intolerance.</media:description>
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    </item>
    <item>
      <title>An Open Letter to John Oliver</title>
      <description>Blaming DSHEA for “gas station drugs” misses the real issue: enforcement gaps, not lack of laws, according to a dietary supplement industry perspective.</description>
      <content:encoded>
        <![CDATA[<p data-end="874" data-start="717" style="caret-color: rgb(0, 0, 0); font-style: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; widows: auto; word-spacing: 0px;">Blaming DSHEA for “gas station drugs” misses the real issue: enforcement gaps, not lack of laws, according to a dietary supplement industry perspective.</p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17996</guid>
      <pubDate>Tue, 12 May 2026 13:06:21 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17996-an-open-letter-to-jon-oliver</link>
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    </item>
    <item>
      <title>Consumer Insights: Trends and Opportunities in the Microbiome Market</title>
      <description>With anticipated growth over 15%, the human microbiome market represents a huge commercial opportunity for suppliers, brands and service providers to address current and emerging consumer needs.</description>
      <content:encoded>
        <![CDATA[<p><style type="text/css">
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 9.5px Helvetica}
</style>With anticipated growth over 15%, the human microbiome market represents a huge commercial opportunity for suppliers, brands and service providers to address current and emerging consumer needs.<br><br></p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17982</guid>
      <pubDate>Thu, 07 May 2026 02:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17982-consumer-insights-trends-and-opportunities-in-the-microbiome-market</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2024/Microbiome-SIP.webp?t=1778146457" type="image/jpeg" medium="image" fileSize="6149435">
        <media:title type="plain">Microbiome SIP.jpg</media:title>
        <media:description type="plain">Body, heart and stomach of a woman for health and wellness on a white studio background. Fitness, g.</media:description>
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    <item>
      <title>Beyond the Gut</title>
      <description>While gut health remains the top driver in the U.S., other motivations are emerging in the microbiome space. Explore the opportunities with prebiotics.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">While gut health remains the top driver in the U.S., other motivations are emerging in the microbiome space. Explore the opportunities with prebiotics.</span></p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17983</guid>
      <pubDate>Thu, 07 May 2026 01:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17983-beyond-the-gut</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2026/04/30/Microbiome-Prebiotics-for-Wellness.webp?t=1778146459" type="image/jpeg" medium="image" fileSize="1094468">
        <media:title type="plain">Microbiome-Prebiotics-for-Wellness.jpg</media:title>
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    <item>
      <title>Initial Prebiotics Monograph Marks Milestone for Prebiotic Category in Canada</title>
      <description>A new prebiotics monograph in Canada sets clearer rules for ingredients, claims, and labeling—marking a major shift for the NHP and supplement industry.</description>
      <content:encoded>
        <![CDATA[<p><span style="caret-color: rgb(0, 0, 0); font-style: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; widows: auto; word-spacing: 0px; display: inline !important; float: none;">A new prebiotics monograph in Canada sets clearer rules for ingredients, claims, and labeling—marking a major shift for the NHP and supplement industry.</span></p>]]>
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      <guid>http://www.wholefoodsmagazine.com/articles/17978</guid>
      <pubDate>Wed, 29 Apr 2026 11:25:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17978-initial-prebiotics-monograph-marks-milestone-for-prebiotic-category-in-canada</link>
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        <media:title type="plain">prebiotic-product-development.jpg</media:title>
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    <item>
      <title>The Stakes Are Higher for Consumers Right Now</title>
      <description>Smart self-care, science-backed supplements, and testing: Organic &amp; Natural Health outlines a prevention playbook for 2026.</description>
      <content:encoded>
        <![CDATA[<p><span style="caret-color: rgb(0, 0, 0); font-style: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; widows: auto; word-spacing: 0px; display: inline !important; float: none;">Smart self-care, science-backed supplements, and testing: Organic & Natural Health outlines a prevention playbook for 2026.</span></p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17964</guid>
      <pubDate>Fri, 24 Apr 2026 16:15:55 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17964-the-stakes-are-higher-for-consumers-right-now</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2026/04/24/Preventative-Health-GettyImages-1609991495.webp?t=1777071757" type="image/jpeg" medium="image" fileSize="1139277">
        <media:title type="plain">Preventative-Health-GettyImages-1609991495.jpeg</media:title>
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    </item>
    <item>
      <title>Highlights from the 2026 Integrative Healthcare Symposium</title>
      <author>nancy@trentandcompany.com</author>
      <description>Integrative health is no longer on the fringes; it’s actively redefining prevention, performance, and patient care.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Integrative health is no longer on the fringes; it’s actively redefining prevention, performance, and patient care.</span></p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17940</guid>
      <pubDate>Fri, 20 Mar 2026 01:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17940-highlights-from-the-2026-integrative-healthcare-symposium</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2026/03/18/Mind-Body-Integrative-Wellness-Health-GettyImages-823901192.webp?t=1773988056" type="image/jpeg" medium="image" fileSize="982984">
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    </item>
    <item>
      <title>More Than a Makeover</title>
      <description>Described as “much-needed reform around claims language, drug preclusion, and federal supremacy clause reform to forestall state-by-state regulation over supplements,” take a look at “DSHEA 10.0.”</description>
      <content:encoded>
        <![CDATA[<p>Described as <span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">“</span><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">much-needed reform around claims language, drug preclusion, and federal supremacy clause reform to forestall state-by-state regulation over supplements,<span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">”</span> take&nbsp;</span>a look at<span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">&nbsp;“DSHEA 10.0.”</span></p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17935</guid>
      <pubDate>Thu, 12 Mar 2026 10:25:27 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17935-more-than-a-makeover</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2026/03/12/herbal-dietary-supplements-GettyImages-2248954704.webp?t=1773326299" type="image/jpeg" medium="image" fileSize="1132002">
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    </item>
    <item>
      <title>Closing the Gap in Women’s Health</title>
      <description>Call to action: The data documenting women’s disproportionate burden of chronic, cognitive, and inflammatory conditions are increasingly difficult to ignore.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Call to action: The data documenting women’s disproportionate burden of chronic, cognitive, and inflammatory conditions are increasingly difficult to ignore.</span></p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17914</guid>
      <pubDate>Wed, 04 Mar 2026 00:01:00 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17914-closing-the-gap-in-womens-health</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2026/02/24/Womens-Health-Wellness-GettyImages-2201797460.webp?t=1772603291" type="image/jpeg" medium="image" fileSize="1095363">
        <media:title type="plain">Women's-Health-Wellness-GettyImages-2201797460.jpeg</media:title>
      </media:content>
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    <item>
      <title>Kava Progress, Science, and the Path Forward</title>
      <description>By aligning scientific research with cultural knowledge, and by leading with cooperation across sectors and borders, we can build an industry that is safe, sustainable, and worthy of the communities that have stewarded kava for generations.</description>
      <content:encoded>
        <![CDATA[<p>By aligning scientific research with cultural knowledge, and by leading with cooperation across sectors and borders, we can build an industry that is safe, sustainable, and worthy of the communities that have stewarded&nbsp;kava&nbsp;for generations.</p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17917</guid>
      <pubDate>Sun, 01 Mar 2026 17:00:00 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17917-kava-progress-science-and-the-path-forward</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2023/Kava-GettyImages-1165529086.webp?t=1772404440" type="image/jpeg" medium="image" fileSize="768098">
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      </media:content>
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    <item>
      <title>Perspectives on Tariffs and India-U.S. trade</title>
      <description>A deal between the U.S. and India will provide much-needed stability to supply chains that rely heavily on herbs and herbal extracts from India.</description>
      <content:encoded>
        <![CDATA[<p>A deal between the U.S. and India will provide much-needed stability to supply chains that rely heavily on herbs and herbal extracts from India.</p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17887</guid>
      <pubDate>Tue, 03 Feb 2026 13:35:56 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17887-perspectives-on-tariffs-and-india-us-trade</link>
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    </item>
    <item>
      <title>The United States of Health</title>
      <description>The interconnection of our issues in the natural products industry, whether you are a retailer, consumer, supplement manufacturer, or a farmer, requires conversation.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">The interconnection of our issues in the natural products <span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">industry</span>, whether you are a retailer, consumer, supplement manufacturer, or a farmer, requires conversation.&nbsp;</span></p><p><br></p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17884</guid>
      <pubDate>Sun, 01 Feb 2026 10:00:00 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17884-the-united-states-of-health</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2026/USA-United-States-Unity-GettyImages-2171686125.webp?t=1769960667" type="image/jpeg" medium="image" fileSize="1045341">
        <media:title type="plain">USA-United-States-Unity-GettyImages-2171686125.jpg</media:title>
      </media:content>
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      <title>Menopause and the Microbiome</title>
      <description>Explore how modifying the microbiota may help rebalance the microbiome and improve menopause-related outcomes.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Explore how modifying the microbiota may help rebalance the microbiome and improve menopause-related outcomes.</span></p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17864</guid>
      <pubDate>Wed, 21 Jan 2026 10:00:00 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17864-menopause-and-the-microbiome</link>
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      </media:content>
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    <item>
      <title>An Opportunity Awaits: Redefining Healthy Before It’s Too Late</title>
      <description>Members of the natural products industry can, and must, support legislators in their efforts to improve health outcomes in measurable and meaningful ways. Read on for key insights.</description>
      <content:encoded>
        <![CDATA[<p>Members of the natural products industry can, and must, support legislators in their efforts to improve health outcomes in measurable and meaningful ways. Read on for key insights.</p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17767</guid>
      <pubDate>Wed, 05 Nov 2025 09:53:38 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17767-an-opportunity-awaits-redefining-healthy-before-its-too-late</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2025/Healthy-America-USA-flag-GettyImages-2237689334.webp?t=1766080363" type="image/jpeg" medium="image" fileSize="1445849">
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      </media:content>
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      <title>Perspectives on Tariffs: The Industry's India Conundrum </title>
      <description>What do the tariffs imposed on India mean for the nutraceuticals industry, and what can be done to adjust? Read on for key insights.</description>
      <content:encoded>
        <![CDATA[<p>What do the tariffs imposed on India mean for the nutraceuticals industry, and what can be done to adjust? Read on for key insights.</p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17706</guid>
      <pubDate>Fri, 05 Sep 2025 09:23:43 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17706-perspectives-on-tariffs-the-industrys-india-conundrum</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2025/India-US-tariffs-GettyImages-2228062102.webp?t=1766080363" type="image/jpeg" medium="image" fileSize="1005139">
        <media:title type="plain">India-US-tariffs-GettyImages-2228062102.jpg</media:title>
      </media:content>
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      <title>Cocoa’s Surprising Role in Boosting Gut Health</title>
      <description>Explore emerging science that points to cocoa’s role in shaping the gut microbiota in ways that may enhance immunity, reduce inflammation, and support metabolic health.</description>
      <content:encoded>
        <![CDATA[<p><span style="background-color: transparent;">Explore emerging science that points to cocoa’s role in shaping the gut microbiota in ways that may enhance immunity, reduce inflammation, and support metabolic health.</span></p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17679</guid>
      <pubDate>Thu, 14 Aug 2025 17:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17679-cocoas-surprising-role-in-boosting-gut-health</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2025/Cocoa-GettyImages-2153012129.webp?t=1766080364" type="image/jpeg" medium="image" fileSize="973459">
        <media:title type="plain">Cocoa-GettyImages-2153012129.jpeg</media:title>
      </media:content>
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      <title>Make America Healthy, Forever</title>
      <description>What exactly are we as a society arguing about when it comes to health care? Karen Howard outlines the issues...and the opportunity.</description>
      <content:encoded>
        <![CDATA[<p>What exactly are we as a society arguing about when it comes to health care? Karen Howard outlines the issues...and the opportunity.</p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17668</guid>
      <pubDate>Wed, 06 Aug 2025 09:30:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17668-make-america-healthy-forever</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2025/MAHA-Health-America-GettyImages-1125591520.webp?t=1766080364" type="image/jpeg" medium="image" fileSize="1382192">
        <media:title type="plain">MAHA-Health-America-GettyImages-1125591520.jpeg</media:title>
      </media:content>
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      <title>India Was New, but the Yes Came Naturally</title>
      <description>Amy Summers of Pitch Publicity reflects on key takeaways from her experience in India at the Nutrify Today C-Suite Sumflex.</description>
      <content:encoded>
        <![CDATA[<p>Amy Summers of Pitch Publicity reflects on key takeaways from her experience in India at the Nutrify Today C-Suite Sumflex.</p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17626</guid>
      <pubDate>Mon, 30 Jun 2025 09:39:58 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17626-india-was-new-but-the-yes-came-naturally</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2025/Nutrify-Today-2025.webp?t=1766080364" type="image/jpeg" medium="image" fileSize="1870840">
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      </media:content>
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      <title>Biotic Supplements: Links to Lower Mortality Risk</title>
      <description>While food-based sources of prebiotics, probiotics, and synbiotics have long been linked to improved health and reduced mortality, new evidence suggests that supplements may offer similar benefits.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">While food-based sources of prebiotics, probiotics, and synbiotics have long been linked to improved health and reduced mortality, new evidence suggests that supplements may offer similar benefits.</span></p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17606</guid>
      <pubDate>Tue, 17 Jun 2025 09:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17606-biotic-supplements-links-to-lower-mortality-risk</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2025/Active-Aging-Healthy-Fitness-GettyImages-1434175806.webp?t=1766080365" type="image/jpeg" medium="image" fileSize="1525926">
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      <title>The Case for Collective Leadership</title>
      <description>Karen Howard issues a call to action to the natural products industry.</description>
      <content:encoded>
        <![CDATA[<p>Karen Howard issues a call to action to the natural products industry.</p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17553</guid>
      <pubDate>Thu, 15 May 2025 01:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17553-the-case-for-collective-leadership</link>
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      </media:content>
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      <title>ISSN: Creatine Supplementation is Safe, Beneficial Throughout the Lifespan, and Should Not Be Restricted </title>
      <description>Despite common misconceptions, creatine has a well-supported safety profile and has been repeatedly shown to be safe, even with long-term supplementation, ISSN reports. Read on for 14 creatine facts.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Despite common misconceptions, creatine has a well-supported safety profile and has been repeatedly shown to be safe, even with long-term supplementation, ISSN reports. Read on for 14 creatine facts.</span></p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17459</guid>
      <pubDate>Sat, 01 Mar 2025 00:01:00 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17459-issn-creatine-supplementation-is-safe-beneficial-throughout-the-lifespan-and-should-not-be-restricted</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2025/Creatine-GettyImages-1405448373.webp?t=1766080366" type="image/jpeg" medium="image" fileSize="1895722">
        <media:title type="plain">Creatine-GettyImages-1405448373.jpg</media:title>
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      <title>Living in a “Revolution of Common Sense” </title>
      <description>In the age of the Make American Healthy Again (MAHA) movement, we have the power to spark a “revolution of change” in how things are done, shares Karen Howard, Organic and Natural Health Association.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">In the age of the Make American Healthy Again (MAHA) movement, we have the power to spark a “revolution of change” in how things are done, shares Karen Howard, Organic and Natural Health Association.</span></p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17402</guid>
      <pubDate>Tue, 04 Feb 2025 08:00:00 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17402-living-in-a-revolution-of-common-sense</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2025/Revolution-GettyImages-1203145944.webp?t=1766080366" type="image/jpeg" medium="image" fileSize="1035100">
        <media:title type="plain">Revolution-GettyImages-1203145944.jpg</media:title>
      </media:content>
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      <title>Gut Microbiome and Longevity</title>
      <description>Explore the relationship between the gut microbiome and extreme aging, in addition to the potential of probiotics in extending the human lifespan.</description>
      <content:encoded>
        <![CDATA[<p>Explore the relationship between the gut microbiome and extreme aging, in addition to the potential of probiotics in extending the human lifespan.</p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17363</guid>
      <pubDate>Sat, 18 Jan 2025 11:00:00 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17363-gut-microbiome-and-longevity</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2025/Longevity_Aging_GettyImages-1470475971.webp?t=1766080367" type="image/jpeg" medium="image" fileSize="1068608">
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        <media:description type="plain">senior man in the orchard</media:description>
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      <title>Please, Somebody Do Something to Beat Boredom in Food &amp; Bev!</title>
      <description>SPINS encourages brands to shake it up in 2025. Don't miss key inisghts and inspirtion!</description>
      <content:encoded>
        <![CDATA[<p>SPINS encourages brands to shake it up in 2025. Don't miss key inisghts and inspirtion!</p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17354</guid>
      <pubDate>Thu, 16 Jan 2025 11:21:46 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17354-please-somebody-do-something-to-beat-boredom-in-food-and-bev</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2025/Screenshot-2025-01-09-at-9.38.51-AM.webp?t=1766080367" type="image/png" medium="image" fileSize="1495155">
        <media:title type="plain">Screenshot 2025-01-09 at 9.38.51 AM.png</media:title>
      </media:content>
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      <title>Plant Sterols and Stanols: A valuable underutilized resource for heart health</title>
      <description>There is a growing consumer interest in alternative proactive solutions for cardiovascular disease (CVD), as evidenced by the increasing demand for functional health foods.</description>
      <content:encoded>
        <![CDATA[<p>There is a growing consumer interest in alternative proactive solutions for cardiovascular disease (CVD), as evidenced by the increasing demand for functional health foods.</p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17246</guid>
      <pubDate>Mon, 18 Nov 2024 10:50:01 -0500</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17246-plant-sterols-and-stanols-a-valuable-underutilized-resource-for-heart-health</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2019/01/Heart-Health.webp?t=1766068834" type="image/jpeg" medium="image" fileSize="93392">
        <media:title type="plain">Heart-Health.jpg</media:title>
      </media:content>
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      <title>“Agriculture is Destroying the Planet” (Say What?)</title>
      <description>The challenges we face regarding the potential proliferation of SynBio products and their infiltration into finished products are many.</description>
      <content:encoded>
        <![CDATA[<p>The challenges we face regarding the potential proliferation of SynBio products and their infiltration into finished products are many.</p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17197</guid>
      <pubDate>Wed, 16 Oct 2024 00:01:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17197-agriculture-is-destroying-the-planet-say-what</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2024/Farming_Agriculture_Organic_GettyImages-1221688781.webp?t=1766080367" type="image/jpeg" medium="image" fileSize="1106909">
        <media:title type="plain">Farming_Agriculture_Organic_GettyImages-1221688781.jpg</media:title>
      </media:content>
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      <title>Work-Life Balance: A Mother’s Perspective</title>
      <description>Discover the benefits of embracing "work-life synergy."</description>
      <content:encoded>
        <![CDATA[<p>Discover the benefits of embracing "<span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">work-life synergy."</span></p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17106</guid>
      <pubDate>Fri, 30 Aug 2024 10:26:01 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17106-work-life-balance-a-mothers-perspective</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2024/Mentorship-Work-Wellness_GettyImages-660654466.webp?t=1725027978" type="image/jpeg" medium="image" fileSize="1571256">
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      </media:content>
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      <title>Defining "Totality of Evidence"</title>
      <description>As companies in the dietary supplement space seek to navigate the regulatory requirements around claims substantiation, understanding the terminology used is critical to ensuring the science meets the message.</description>
      <content:encoded>
        <![CDATA[<p><span style=" user-select: text;">As companies in the dietary supplement space seek to navigate the regulatory requirements around claims substantiation, understanding the terminology </span><span style=" user-select: text;">used is critical to ensuring the science meets the message.</span></p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17077</guid>
      <pubDate>Fri, 23 Aug 2024 09:00:00 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17077-defining-totality-of-evidence</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2024/Evidence_Claims_GettyImages-1419896784.webp?t=1724168901" type="image/jpeg" medium="image" fileSize="1571075">
        <media:title type="plain">Evidence_Claims_GettyImages-1419896784.jpg</media:title>
        <media:description type="plain">Dial with neddle pointng the highest level. Evidence based practice concept. 3D illustration.</media:description>
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      <title>Soil Health is Human Health</title>
      <description>Learn about efforts to help farmers transition to regenerative organic practices, aiming to create healthier soil, which in turn leads to a healthier food system and healthier humans.</description>
      <content:encoded>
        <![CDATA[<p>Learn about efforts to help farmers transition to regenerative organic practices, aiming to create healthier soil, which in turn leads to a healthier food system and healthier humans. </p>]]>
      </content:encoded>
      <guid>http://www.wholefoodsmagazine.com/articles/17076</guid>
      <pubDate>Fri, 16 Aug 2024 09:02:29 -0400</pubDate>
      <link>https://www.wholefoodsmagazine.com/articles/17076-soil-health-is-human-health</link>
      <media:content url="https://www.wholefoodsmagazine.com/ext/resources/2024/Soil_Regenerative_Organic_Farming_GettyImages-465326133.webp?t=1723813113" type="image/jpeg" medium="image" fileSize="1458593">
        <media:title type="plain">Soil_Regenerative_Organic_Farming_GettyImages-465326133.jpg</media:title>
        <media:description type="plain">hands holding green heart shaped tree / tree arranged in a heart shape / love nature / save the world / heal the world / environmental preservation</media:description>
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