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Home » Topics » Columns » Trade Secrets

Trade Secrets
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hands holding green heart shaped tree / tree arranged in a heart shape / love nature / save the world / heal the world / environmental preservation

Soil Health is Human Health

How the country’s leader in regenerative organic agriculture and the U.S. Secretary of Agriculture are walking alongside farmers to provide tools and knowledge for success.
August 16, 2024
Jeff Tkach, CEO, Rodale Institute

Learn about efforts to help farmers transition to regenerative organic practices, aiming to create healthier soil, which in turn leads to a healthier food system and healthier humans.


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Trade Secrets

Political Upset is Optional

What can we do to effectively engage in our democratic process and at the same time ensure our emotional health?
July 24, 2024
Karen Howard, CEO and Executive Director of Organic & Natural Health Association

Our strength resides in our collective commitment to natural and organic consumers.



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Group of healthy, happy, active women.

Holistic Wellness for Women: Embracing Cycle-Inspired Lifestyle & Nutritional Strategies

May 1, 2024
Karin Hermoni, CEO, Imagine Health

Explore how the natural products industry can better serve the end consumer by incorporating holistic wellness as an integral part of the innovation and product development process.


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Trade Secrets

There is Too Much at Stake to Tune Out

April 12, 2024
Karen Howard, CEO and Executive Director of Organic & Natural Health Association
Abandoning our role as advocates for the natural products industry is not an option. There is too much at stake. Here are some ways you can take action now.

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A smile is present when you are with your friends. Children in preschool.

Prenatal and Early Childhood Nutrition: How WIC Helps Jumpstart a Lifetime of Healthy Outcomes

Importance of Maternal, Infant and Young Child Nutrition 
February 5, 2024
Colleen Delaney, Ph.D., RDN, Vitamin Angels' Technical Director for U.S. Programs

In the past year alone, there have been three government shutdown threats, which create uncertainty and nutritional instability for families that rely on WIC. 


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Gut Microbiota and Hypertension: The Promise of Probiotics

January 22, 2024
International Probiotics Association

Research supports a role for the gut microbiome in regulating blood pressure.


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ECO friendly community cycle - ESG - Environmental, Social, and Governance.
Trade Secrets

A Decade of Dedication: Navigating Transparency and Quality in the Supply Chain

January 21, 2024
Karen Howard, CEO and Executive Director of Organic & Natural Health Association

Transparency, accessibility, traceability, and continuous quality improvement are essential in the natural products industry. Take a look at efforts by the Organic & Natural Health Association.


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How Female Leadership Shapes Product Development, Design, and Marketing

Q&A with WIN Member, Karin Hermoni, CEO, Imagine Health
December 22, 2023
WholeFoods Magazine Contributor
WIN Member, Karin Hermoni, CEO, Imagine Health, shares insights on harnessing a female perspective when it comes to product development, design, and marketing.

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Trade Secrets

Geek Squads Unite “All 4 Vitamin D”

October 17, 2023
Karen Howard, CEO and Executive Director of Organic & Natural Health Association

Organic & Natural Health Association offers an update on the collaborative and ongoing “All 4 Vitamin D” campaign, and is issuing a call to action to request that vitamin D3 be added into SNAP. 


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Concept of a cosmopolitan population with different silhouettes of men's and women's heads in colors and profile views.

Considering Gender-Based Communication Differences When Developing Gender-Specific Brands

October 10, 2023
Susan J. Hewlings, Ph.D., RD and Douglas S. Kalman, Ph.D., RD
When developing gender-specific products and designing the marketing associated with them, understanding gender-specific communication nuances would be advantageous in creating targeted messages and strategies. 

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NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.

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