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Home » Topics » Columns » Trade Secrets

Trade Secrets
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Biotic Supplements: Links to Lower Mortality Risk

Review the latest large-scale epidemiological studies linking biotic supplements to reduced mortality risk, and explore the implications of these findings.
June 17, 2025
International Probiotics Association

While food-based sources of prebiotics, probiotics, and synbiotics have long been linked to improved health and reduced mortality, new evidence suggests that supplements may offer similar benefits.


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3D illustration of pawns over black backgound with circles. Concept of influencer marketing and spheres of influence.

The Case for Collective Leadership

Our collective message to Senators and Congress must speak to the health and welfare of the citizens of the United States.
May 15, 2025
Karen Howard, CEO and Executive Director of Organic & Natural Health Association

Karen Howard issues a call to action to the natural products industry.


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a scoop of spilled creatine on a blue background.

ISSN: Creatine Supplementation is Safe, Beneficial Throughout the Lifespan, and Should Not Be Restricted

The International Society of Sports Nutrition issued a release to set the record straight on creatine.
March 1, 2025
International Society of Sports Nutrition

Despite common misconceptions, creatine has a well-supported safety profile and has been repeatedly shown to be safe, even with long-term supplementation, ISSN reports. Read on for 14 creatine facts.


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Evolution instead of revolution. Hand turns a dice and changes the word "revolution" to "evolution".

Living in a “Revolution of Common Sense”

What does the Trump administration mean for our industry?
February 4, 2025
Karen Howard, CEO and Executive Director of Organic & Natural Health Association

In the age of the Make American Healthy Again (MAHA) movement, we have the power to spark a “revolution of change” in how things are done, shares Karen Howard, Organic and Natural Health Association.


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Gut Microbiome and Longevity

Insights from Centenarians and the Promise of Probiotics
January 18, 2025
Clare Fleishman, MS RDN and International Probiotics Association

Explore the relationship between the gut microbiome and extreme aging, in addition to the potential of probiotics in extending the human lifespan.


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2025 Trends

Please, Somebody Do Something to Beat Boredom in Food & Bev!

SPINS explores the areas offering opportunities for brands to disrupt in 2025.
January 16, 2025
Fitts, Director of Customer Education at SPINS, Benji

SPINS encourages brands to shake it up in 2025. Don't miss key inisghts and inspirtion!


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Heart health

Plant Sterols and Stanols: A valuable underutilized resource for heart health

In addition to the evidence supporting heart health claims, recent studies suggest that plant sterols and stanols may provide a variety of health benefits. Get updated on the latest.
November 18, 2024
Susan J. Hewlings, Ph.D., RD

There is a growing consumer interest in alternative proactive solutions for cardiovascular disease (CVD), as evidenced by the increasing demand for functional health foods.


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Classic red barn and silo set in a field of green corn and under a blue sky.

“Agriculture is Destroying the Planet” (Say What?)

October 16, 2024
Karen Howard, CEO and Executive Director of Organic & Natural Health Association

The challenges we face regarding the potential proliferation of SynBio products and their infiltration into finished products are many.


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Work-Life Balance

Work-Life Balance: A Mother’s Perspective

August 30, 2024
Karin Hermoni, CEO, Imagine Health

Discover the benefits of embracing "work-life synergy."


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Defining "Totality of Evidence"

As regulatory agencies look to clarify substantiation requirements, parsing terminology is important to deliver the goods.
August 23, 2024
Heather Granato, President, Nutrachievement Inc.

As companies in the dietary supplement space seek to navigate the regulatory requirements around claims substantiation, understanding the terminology used is critical to ensuring the science meets the message.


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NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.

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