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Merchandising Insights

Success, Succession, and Holding Steady

The 2024-2025 view from U.S. independents.
June 6, 2025
Jay Jacobowitz, President & Founder, Retail Insights

Our cross-country survey of independent natural products retailers reveals widespread resilience. Find out what they told us.


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3D illustration of pawns over black backgound with circles. Concept of influencer marketing and spheres of influence.

The Case for Collective Leadership

Our collective message to Senators and Congress must speak to the health and welfare of the citizens of the United States.
May 15, 2025
Karen Howard, CEO and Executive Director of Organic & Natural Health Association

Karen Howard issues a call to action to the natural products industry.


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Raising the Bar on Pet Supplement Quality Standards

Investing in clinical trials for pet products is the next step in raising industry standards and consumer trust.
March 29, 2025
Scott Steinford, Founder, Trust Transparency Consulting

The challenge for retailers: How to vet for quality and safety in the pet products in an industry that is largely unregulated. Here's advice.


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Legal Tips

Aspartame, Pesticides, And New Codex Leadership

Looming on the Horizon is Also a Scheme to Regulate Supplements Globally
March 28, 2025
Scott C. Tips

The National Health Federation (NHF)—in attendance at these Commission meetings for over two decades as a Codex-accredited INGO—was primarily interested in the food standards being discussed for aspartame, pesticide residues, and the new work proposed by India to set global standards for dietary supplements.


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Highlights from Natural Products Expo West

The GLP-1 Wave, Women’s Wellness & More!
March 28, 2025
Maggie Jaqua, Content Director

Here's a look at what we saw, discovered, and tasted at this year's 2025 Natural Products Expo West.


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What's Selling: April 2025

What’s Selling is a monthly review of the best-selling products determined from unit sales at natural products stores across the U.S.
March 28, 2025
WholeFoods Magazine Staff

Take a look at the products that are driving sales from coast to coast!


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The Buzz in Natural: April 2025

A roundup of thought-provoking posts we saw on social media!
March 26, 2025
WholeFoods Magazine Staff

Check out our monthly roundup of the latest trends, insights, and industry discussions on social media!


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Herb of the Month: Nigella Sativa

March 26, 2025
Jeffrey Burke, ND, MH, CNC, CHS

Nigella has long-documented medicinal roots. Take a look at the many reported benefits.



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a scoop of spilled creatine on a blue background.

ISSN: Creatine Supplementation is Safe, Beneficial Throughout the Lifespan, and Should Not Be Restricted

The International Society of Sports Nutrition issued a release to set the record straight on creatine.
March 1, 2025
International Society of Sports Nutrition

Despite common misconceptions, creatine has a well-supported safety profile and has been repeatedly shown to be safe, even with long-term supplementation, ISSN reports. Read on for 14 creatine facts.


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Tip of the Month

Success Strategies: Maximize ROI at Expo West

Three tips to optimize your Natural Products Expo West experience and ensure you make the most of this industry-defining event.
February 20, 2025
Nancy Trent

Natural Products Expo West is a platform to discover, connect, and innovate. Nancy Trent offers tips to help you navigate the show with ease and position yourself to lead in the ever-growing natural products space.



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