The WholeFoods Magazine team is gearing up to present you with the findings from our 45th Annual Retailer Survey, which will appear in our March 2023 issue. A sneak peek at this year's survey data: 74% of respondents were natural products/health food stores, natural products co-ops, nutrition/herb stores, or natural...
A member of the mint family, sage is native to the Mediterranean. It has gained popularity as a culinary spice, as well as for its medicinal benefits. Although there are literally hundreds of sage species, white sage, Salvia apiana and Salvia officinalis, or culinary sage, are the most well known.
The global psychedelics market is growing rapidly, and is expected to reach $8 billion by 2029. The market currently consists primarily of pharmaceuticals, but demand—along with a supporting body of science—is growing for natural psychedelics. To provide an update on where the market stands, as well as opportunities and potential...
Niacin: The Real Story, 2nd Edition, by Abram Hoffer, Andrew W. Saul, and Harry D. Foster (Turner Publishing, 2023) Niacin (vitamin B3) is a biomolecule required by all forms of life. It functions as a precursor to NAD, an enzymatic co-factor in hundreds of metabolic pathways. Niacin is called a...
Wellness is such a loaded word, and one that will take on different meanings depending on who you ask. With the boom of the wellbeing industry in the last few years, finding a personal connection to our own wellbeing has often become muddied: a toss-up between superfood powders, the latest...
If we look back 100 years ago, humans were greatly impacted by infectious diseases, often dying of illnesses that today are highly preventable. Tuberculosis, typhoid, dysentery… all common killers that are less of a threat today. Fast forward to the 2020s: Today, people are at risk of developing cardiovascular disease,...
The analysts and forecasters have been mining the data and following the buzz to determine the most pressing consumer need states…and to find out what is captivating consumer interests. Over the past several months, we’ve been covering various trend reports in our news section on www.WholeFoodsMagazine.com, so you can do...
With a history dating back more than 2,500 years, lavender’s benefits are known around the world. Lavender is associated with purity, balance, serenity, and calm. Science supports this. A standardized essential oil extract of Lavandula angustifolia for oral administration has been approved for use in subsyndromal anxiety. "The SLO (Standardized...
What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores rotated from a base of selected stores. The intention is to provide indications of sales trends.
As a self-professed foodie and health nut, food has always been a passion for me. I started my company, Icon Foods, in 1999 to help manufacturers bring clean, healthy foods and beverages to the global market. We work with growers around the world to source natural ingredients, especially sweeteners, with...
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