Check out what's new and what's next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!

Now, the results of the annual WholeFoods Magazine Natural Choice Awards are in!

To better understand current and emerging prospects and difficulties in supply chain operations, we asked field experts for an account of what to expect in 2026.

Check out what's new and what's next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!

Discover the trends driving growth in the sports and active nutrition market. Plus! 4 Secrets to Selling Active Nutrition.

Read up on all the latest news in the natural products industry, including new collabs, mergers and more.

These are the points of focus in Beverage, Food & Nutrition, Kids' Food & Nutrition, Supplements, and Private Label that will help make your 2026 a success. 

Active nutrition is growing through ingredient research, AI, precision and personalization to improve health outcomes.

Check out what is new and what is next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!