Real Mushrooms Acquires Mushroom Science
The 100% organic mushroom extracts brand Real Mushrooms is set to acquire medicinal mushroom supplement brand, Mushroom Science. In addition to selling products directly to consumers and through health care practitioners, both companies share a rich past of advocating for mushroom product labeling transparency, including potency, and proper extraction for health benefits delivery.
"As we close this chapter, it was essential to partner with a company whose core brand values align seamlessly with our own," stated Kyle Ruxton, President of Mushroom Science. "Real Mushrooms shares that same commitment to organic, mushroom-only extracts, proper hot water extraction, and science-backed education, and we are proud to endorse them as the trusted source we recommend to our customers going forward."
Founded in 2015, Real Mushrooms looked to Mushroom Science, which was established in 1994, as a role model company within the space. “When I started Real Mushrooms 10 years ago with my Dad, Mushroom Science was definitely a role model for what we wanted to accomplish," shared Skye Chilton, Real Mushrooms CEO. "As a long-standing brand in the industry, they were doing it right, leading with education and selling a high-quality product. I’m excited to be able to bring Mushroom Science into the Real Mushrooms family. It is a great honor, and their customers will not be let down.”
UNFI Announces 50 for 50 Campaign
United Natural Foods, Inc. has launched an initiative that will award 50 grants to nonprofit organizations throughout the country. The "50 for 50" campaign celebrates the company's 50th anniversary by distributing a grand total of $2 million dollars to programs that are strengthening local food systems across the U.S. and Canada. “For 50 years, UNFI has believed that better food builds stronger communities,” said Sandy Douglas, UNFI CEO. “As we mark this milestone, we want to honor the people and partners who share that belief and work every day to make our industry vibrant, resilient, and sustainable. The UNFI Foundation’s ‘50 for 50’ initiative is another way to recognize this work – and invest in a better shared future.”
The grants first $10,000 donation recipient was announced to be Food Finders, a Southern California nonprofit that recovers surplus, wholesome food and redistributes it to communities facing food insecurity. “We’re honored to be the first grantee of the UNFI Foundation’s ‘50 for 50’ initiative,” said Diana Lara, Executive Director of Food Finders. “This support helps us continue expanding our food recovery efforts and ensures more families across Southern California have access to nutritious meals.”
Bio-gen Extracts Reveals Massive Strategic Expansion
Bio-gen Extracts is investing $10 million USD into a development to scale its manufacturing capacity and solidify its position as a global supplier of science-led, sustainable nutraceutical ingredients. The expanded facility will:
- Support nutrition innovation in healthspan, formulation performance, and application-ready delivery systems
- Increase capacity, provide upgraded infrastructure
- Integrate precision-engineered technologies to enhance ingredient stability, improve bioavailability, and enable advanced application formats including water-dispersible systems and sensory-optimized solutions
- Support long-term healthspan requirements across key areas such as women’s health, metabolic resilience, cognitive wellness, and active lifestyles
“This expansion is not only about scale,” said Saif Mehkri, Founder & Director, Bio-gen Extracts. “It reflects how nutrition is evolving—from isolated actives to engineered, evidence-backed solutions that deliver consistent performance across real-world applications.”
Evolution Fresh Debuts Brand Revamp
Cold-pressed juice, teas, and soda brand, Evolution Fresh, is kicking off the new year with a new look and a culture-forward digital marketing campaign. Starting in February 2026, customers will begin seeing an updated logo and more distinctive brand presence from the company. Highlighting its functional benefits, shoppers will now be able to more easily select their favorite products based on their needs like immunity, hydration, and digestion.
The campaign, "Cold Pressed, Nutrient Obsessed," will celebrate the healthy obsessions people have that bring them everyday joy, showcasing the Evolution Fresh obsession with cold-pressing nutrients into juice. The marketing will run across Meta, TikTok, Pinterest, and YouTube from 2/2–4/30, while a billboard in Illinois. A segment featuring Dancing with the Stars pro, Mark Ballas, will see the dancer and choreographer take on a blind taste test to spot “imposters” and claim immunity, fueling his obsession with coming out on top in competitions.
Ryde: Earns Informed Choice Certification
Functional well-being brand, Ryde:, will now be able to display the internationally recognized Informed Choice seal on three of its products (drink shots). Manufacturers of 2-oz. wellness shots, each offering is zero-calorie, with zero-sugar, vegan and gluten-free and contain Ryde: Ryplenish, along with a combination of additional science-backed ingredients, including B-vitamins, ginseng, and green tea caffeine, to support energy, focus, or relaxation throughout the day.
Certified by global certification program, Informed Choice Certification, the following Ryde: products were successfully tested for banned substances listed by the World Anti-Doping Agency (WADA):
- ENERGIZE (Tropical): Helps fight fatigue and deliver a quick energy boost when you need it most.
- FOCUS (Orange): Supports mental clarity and cognitive performance for sharper thinking.
- RELAX (Raspberry): Helps ease stress and promote a sense of calm.
“Consumers want to know exactly what they’re putting in their bodies, especially when it comes to supplements,” said Andre Denischuck, General Manager, Well-being and Stimulation USA at Ryde: “At Ryde:, we’re dedicated to making wellbeing easier without compromising on quality. Achieving Informed Choice certification is a milestone we’re incredibly proud of, giving our community confidence that Ryde: products have been third-party tested for peace of mind.”
Momentous Collaborates with Arnold Schwarzenegger
Human performance supplementation and nutrition brand, Momentous, has entered into a multi-year partnership with actor and former Governor of California, Arnold Schwarzenegger. A former Chairman of the President's Council on Fitness and Sports and 13-time bodybuilding world title winner, Schwarzenegger is widely considered an authority within the health and fitness space. The collaboration includes the launch of Arnold Stack, a bundle of three Momentous supplements selected by Schwarzenegger to support performance, recovery, and longevity with creatine, protein (available in whey isolate and plant-based options), and vitamin D3.
"I've seen every fitness trend come and go. Trends don't build greatness," said Schwarzenegger. "What actually works has never changed: committing to the basics and doing them well and consistently. I trust Momentous because they do things the right way, not the easy way."
Momentous will continue to spread news of its collaboration throughout 2026 with content collaborations, further product launches, and appearances at major fitness and wellness events, including the Arnold Sports Festival in Ohio this March.
Power Play Fuel Partners with USA Weightlifting
U.S.-based sports nutrition company, Power Play Fuel, is the Official Supplements and Official Protein Partner of USA Weightlifting. Team USA athletes will have access to the company's full lineup of Creatine, Probiotics, and Protein products. Made with only high grade ingredients, the supplements are sugar and artificial additive free, and are sport-certified.
“This is more than a partnership, it’s a powerful alignment of purpose and performance,” said Keith Cutler, co-founder of Power Play Fuel. “We’re honored to support Team USA Weightlifting with clean, certified supplements that reflect the discipline, dedication, and integrity of the athletes who represent our country. They deserve the best, and we’re here to deliver on that promise.”
