Natural products industry companies share overviews on the latest science on their branded ingredients to support wellbeing.

Publisher Heather Wainer reflects on four decades of family ownership of WholeFoods Magazine.

Catch up on all the latest news in the natural products industry, from new partnerships to awards and more.

What natural products are driving sales from coast to coast? Take a look!

Consumers are looking for immune support plus additional benefits that help transform this from a seasonal market to a year-round opportunity. Read up on the latest science and innovation.

New dietary supplements, grocery, beauty products and more that companies in the natural products industry don’t want you to miss.

Learn about Kaneka Probiotics' Floradapt® Instensive GI and discover how it can benefit gut discomfort, overall gut health, and microbial balance. 

The global astaxanthin market size was valued at $1.9 billion in 2022, and is expected to grow at a CAGR of 17.2% from 2023 to 2030.