Immune - Articles - Page 4 | WholeFoods Magazine

Exploring the White Space in the Functional Beverage Market

There are product development opportunities in the immune, brain health categories, Kyowa Hakko surveys show.

April 28, 2023

WholeFoods Magazine Staff

In both the cognitive and immune health markets, functional beverages are emerging as major opportunities for brands.

NIH-Funded Study: 2-HOBA Supplementation Impacts Immune Readiness

April 21, 2023

WholeFoods Magazine Staff

An NIH-funded study published in the journal Inflammation has shown that 2-hydroxybenzylamine (2-HOBA) supplementation has a promising impact on immune readiness in healthy individuals, according to a press release from TSI Group, which supplies the branded ingredient Hobamine.

Himalaya Wellness Introduces Aswagandha Supplement Line

April 7, 2023

Rebecca Viscomi

Himalaya Wellness introduces Aswagandha supplement line, for relax, immune, and focus benefits.

Fostering Immune Resilience

October 20, 2022

Maggie Jaqua, Content Director

$31.50B projected size of the global immune health supplements market in 2028 This season, medical advisors are cautioning that we should brace for “a pretty bad flu season.” One reason: Australia is seeing a more severe season than usual, which experts say could be an indication of what we...

Functional Beverages: Immune Health Top Priority

October 10, 2022

Marissa Fox

Beloit, WI—Immune, gut, and heart health still rank as main concerns for functional beverage consumers, while beauty and sports performance are on the rise, according to Kerry. The functional beverage market is expected to expand at 10.49% annually, reaching nearly $200 billion by 2026 (Food Institute 2021). Commenting on these...

Expo East 2021: 14 Trends to Watch

November 22, 2021

Nancy Trent

After two years, industry members finally gathered in person for Natural Products Expo East 2021. This expo consisted of dreamers and doers; people who are revolutionizing the health and wellness industry. The core of every company is a team coming up with creative ideas, pioneering trends, and pushing the boundaries.

What's New in Nutraceutical Trends

April 29, 2021

Gene Bruno

Anyone in the dietary supplement industry can attest to the impact of the COVID-19 pandemic on the dramatic sales increase of dietary supplements. Sales were $48 billion in 2019, then grew to $52 billion in 2020, and are projected to reach $58 billion this year (1). Among these increased sales,...

5 Reasons Mental Wellness: Mastering the Market is a Can't-Miss Virtual Event!

January 15, 2021

Maggie Jaqua, Content Director

Virtual—On January 20-21, 2020, WholeFoods Magazine and Trust Transparency Center will host our next virtual event in the #NaturallyInformed series: Mental Wellness: Mastering the Market. This event will cover a range of pressing topics focused on boosting brainpower with strategies such as nootropics and brain hacking, as well as fostering mental wellbeing by...

Can Melatonin Help You Sleep & Fight COVID-19?

December 10, 2020

Jason DuBois

With the recent news of COVID and the presidential election of 2020, many have been experiencing higher levels of stress and loss of sleep. Sleep is a critical component to a strong immune system and recent news has also reported Melatonin as a treatment for COVID-19. I have received many questions about...

COVID-19 Drives Prioritization of Immune Health

December 9, 2020

WholeFoods Magazine Staff

Arnhem, Netherlands—In October 2020, Innova Market Insights released its annual Top Ten Trends report to gives retailers, brands, and manufacturers insight into consumer demands. Coming in at #5 on the list: Immune Health. Innova reported that anxieties over COVID-19 will continue to be a key focus for 2021 and beyond,...