Vancouver, WA—Mybite has created a new campaign to reflect their core mission of “health, made happy,” according to a press release. Inspired by their love of the outdoors, the new visual identity emphasizes their products’ “delicious and sophisticated flavor combinations that have never been done in the vitamin category before,”...
Chicago, IL—ADM announced in a press release that it has acquired Yerbalatina Phytoactives, a natural plant-based extracts and ingredients manufacturer. The company has also updated their corporate identity. Yerbalatina, based in Brazil, uses proprietary cool-drying technology to produce a variety of extracts and ingredients for customers in the food, beverage,...
East Rutherford, NJ—Mushroom Wisdom is changing the name of its proprietary Lion’s Mane mushroom product, according to a press release. Previously called “Amyloban 3399,” it will now be called “Lion’s Mane Amyloban.” Related: Mushrooms: Superfood Superstars Life Extension Announces Total Rebrand INFRA Rebrands Mushroom Wisdom explains in the release that...
St. Paul, MN—INFRA has rebranded, updating the association’s visual identity with a new logo officially rolling out on January 1. WholeFoods spoke to Erica Schulte King, Director of Marketing and Communications at INFRA, to get some insight regarding the reason for the rebrand, the thought process behind it, and what...
Ford Lauderdale, FL—To celebrate its 40th anniversary, Life Extension announced its corporate rebrand in a press release. [caption id="attachment_69796" align="alignright" width="215"] Searles called the new packaging "an evolutionary new look for our revolutionary products." Image courtesy of Life Extension.[/caption] The new look will be on all of Life Extension’s offerings,...
Lehi, UT--The 106-year-old Utah-based wheat milling company, Lehi Mills, launched new baking mixes for national distribution along with a fresh and modern re-branding of products, according to a press release. Lehi Mills works directly with local wheat farmers, giving it full traceability of the wheat, from the moment the wheat...
Pittsburg, PA — GNC Holdings Inc., a leading supplier of vitamins and supplements, announced that it would soon be offering its customers an improved shopping experience, One New GNC. Current corporate stores will be closing their doors on Wednesday, December 28th and will be reopening on Thursday, December 29th with...
