The new look will be on all of Life Extension’s offerings, from a new logo and tagline to product packaging, delivery boxes, catalogs, website, emails, social platforms, magazine, buildings, and more. The website will become even more informative; the new Health Basics pages will help website visitors discover the latest science and research, and the refreshed navigation will make it easier to locate products and services.
Paul Gilner, CEO, said in the release: “Our brand is who we are and what we offer to the world. Just as the science of health and wellness continues to evolve, so must we also evolve to meet the needs of today’s health conscious consumer. We want to do all we can to empower our customers to achieve their wellness goals and to redefine aging and wellness. The new logo with the tagline ofThe science of a healthier lifeties all we do and who we are together and symbolizes our commitment to our scientific approach and our customers’ health.”