Pittsburg, PA— GNC Holdings Inc., a leading supplier of vitamins and supplements, announced that it would soon be offering its customers an improved shopping experience, One New GNC. Current corporate stores will be closing their doors on Wednesday, December 28th and will be reopening on Thursday, December 29thwith single price shopping that will replace the existing multiple price structure both in stores and on GNC.com. One New GNC is being launched at a time when many people are resolving to get in shape and the new program will impact all 4,464 U.S. owned and franchised locations.

One of the new improvements will be the introduction of a new loyalty program called My GNC Rewards. The Rewards program will be accompanied by a GNC app available on both the App Store from Apple and Google Play store on or before December 28thand will assist customers in tracking their purchases and earn them points.

Another enhancement to the GNC shopping experience will be the addition of new POS terminals throughout the chain. In addition to customers having the ability to check out quickly, associates in the store will have tablets on hand that will assist customer requests in a more timely manner as well. The terminals also have the ability to link to individual My GNC Rewards accounts to show customers what they have purchased in the past, which will help associates guide the customers towards more personalized future purchases.

“We're making these investments because we believe in this business, its future and our ability to return to growth and deliver shareholder value,” said Robert F. Moran, interim CEO of GNC.  “The New GNC leaves the old, broken model behind. We're confident it will have a positive impact on the business, but it will take time for the changes to take hold and translate to improved financial results.”

The launch of One New GNC will be celebrated in the month of January with a 1 Million Point Giveaway contest. Each transaction a customer makes will gain them an entry into the sweepstakes. Giveaways and sampling of current items as well as information regarding new items the company will be releasing throughout the year will be in stores.

“We built the New GNC around our customers’ wants, their needs and their aspirations,” said Jeffrey R. Hennion, executive vice president, chief marketing & e-commerce officer for GNC.  “Our customers rely on us for solutions and to find innovative products at a great price. Our new model meets those needs and gives customers an exceptional, rewarding experience at lower prices.”