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Editor's Letter

Honoring Independent Retailers

Congratulations to Cambridge Naturals, WholeFoods Magazine 2024 Retailer of the Year!

July 26, 2024

Maggie Jaqua, Content Director

This year, we received several nominations for WholeFoods Magazine Retailer of the Year. And the winner is...

Keys to Fostering a Healthy Microbiome

Supporting the microbiome has become big business. Learn the study-backed supplements that are driving demand and how retailers can grab a bigger piece of the market share.

July 25, 2024

Jennifer Joseph

Discover the study-backed supplements that are driving demand in the microbiome market.

iHerb Partnering with The Vitamin Shoppe

Consumers will now have access to more great natural products

July 16, 2024

Richard Ortega, Associate Editor, WholeFoods Magazine

The e-commerce retailer iHerb is bringing the Vitamin Shoppe brand to millions of new customers

Natural Products Industry News Briefs: Stratum Nutrition, ADM, GOED & More

What's new in the natural products industry? Catch up on the latest.

February 24, 2024

Richard Ortega, Associate Editor, WholeFoods Magazine

Catch up on all the latest news in the natural products industry, including education opportunities, new partnerships, and more.

Palko Distributing receives award at SENPA SOHO Expo.

SOHO Expo and Education Highlights: Organic Marketplace Receives ROTY Award, New Dates Announced for 2024!

Catch this year's education and trade show highlights from SOHO Expo in Florida.

January 18, 2024

Marissa Fox

Get highlights from the education sessions and show floor from SOHO Expo in Florida.

National Co+Op Grocers Expands

The new stores join the business services cooperative, which has members in 39 states.

October 13, 2023

Rebecca Viscomi

National Co+op Grocers (NCG) has recently announced the addition of three new members, expanding now to 160 member co-ops.

WholeFoods Magazine is Raising the Bar!

March 24, 2023

Heather Wainer

The WholeFoods Magazine team launched our new website this month, plus we made sure this April issue was ready for you so you can check out the winners of the 2023 Natural Choice Awards and more!

Looking Back and Ahead: 2022 Review, 2023 Outlook...

December 22, 2022

Jay Jacobowitz, President & Founder, Retail Insights

Trends and Predictions What forces in 2022 will continue in 2023, and which ones will change? Here’s my best guess on a few. Staffing: The massive, late-2022 tech-industry layoffs of tens of thousands of workers will increase the size of the available U.S. workforce. At least some of these newly...

A Role for Personalization in Brick & Mortar?

December 22, 2022

Maggie Jaqua, Content Director

Consumers are keen on the concept of personalization, but can brick-and-mortar independents capitalize on this trend? For insights, we turned to Noah Voreades, Managing Director of GenBiome Consulting. “Personalization in the nutritional supplements market in many ways is still trying to find the right business model, channels, and ways to...

Q2 Report: Inflation Hits Organic Produce

August 15, 2022

WholeFoods Magazine Staff

Monterey, CA– Total organic fresh produce sales increased during Q2 2022, according to the Organic Produce Performance Report issued by the Organic Produce Network (OPN) and Category Partners. Sales of organic produce totaled $2.4 billion for the quarter and the retail price increased 3.7%. Organic volume decreased by 2.8%. Compared...