What a whirlwind of a week! The WholeFoods Magazine team just got back from Natural Products Expo West, and we loved seeing our old friends and making new ones. We also enjoyed checking out (and sampling!) many innovative products. Thank you to the many people who took time out to educate us! We will be sharing all we saw, from the latest to support the microbiome, to a wide variety of products to support active aging, to all the plant-based deliciousness, coffee alternatives, and so much more. And if sifting through all of these new products and talking with brands, suppliers, and retailers about their news was not enough to keep us hopping, we also launched our new www.WholeFoodsMagazine.com this month, plus made sure our April magazine issue was ready for you so you can check out the winners of the 2023 Natural Choice Awards and more!

We all love things that are shiny and new, so we are so proud to welcome you to the new www.WholeFoodsMagazine.com. We are excited to share it with you, and to let you know how it will launch all us into the future. 

Relaunching this website has been a plan that we have been working on for a while now. It is a huge undertaking for our small family business, and are we so proud to bring it to you. We knew that to grow, and to help you grow, this upgraded website is what we needed, so we partnered with the leading B-to-B publishing website provider to bring you the best. You will find this new website easy to navigate, and the improved search will help you find all you are looking for to stay updated on the latest new products, regulatory news, and more in our industry. You will also see a fresh, modern look. 

The new website will be brought to you in two stages. First, the brand new www.WholeFoodsMagazine.com is now live. And second, in the next few months the SourceBook Online also will be relaunched. Both sites were already good, but we knew we could do even better.

We will continue to give you more. You can now choose to have a login on www.WholeFoodsMagazine.comand with that you will be able to obtain more content. This is definitely a feature you will want to take advantage of to ensure that you don’t miss out on any of the education and information that can help you grow your business and achieve even greater success.

Come and check it out! You will easily find the most current news, product, our magazine features, and all of your favorite columns, blogs, podcasts, and videos. We also bring you infographics, whitepapers, and more to continue to inform and educate the industry.

Rolling out the new website is the start of many exciting things to come as we approach 2024, which will be our 40th anniversary! Stay tuned for more and enjoy all the new options that we have for you.

Enjoy, and Happy Scrolling!