Los Angeles, CA — In October of 2016, Axiom Foods, based here, announced the launch of the first annual Plant Protein Month in April 2017 to benefit Vitamin Angels. The firm made the first $10,000 donation to the dedicated Plant Protein Fund at Supply Side West in Las Vegas, NV and a number of other brands featuring plant protein are expected to contribute to the fund throughout Plant Protein Month.

In an effort to further raise awareness of plant proteins and educate consumers during Plant Protein Month, Axiom Foods is running a variety of programs to create engagement:

1st Annual Plant Protein Month Retail Display Contest. Enclosed within the pages ofWholeFoods’February 2017 issue is a poster retailers can remove and display in their store. Posters can be requested atinfo@plantproteinmonth.comand will be distributed at Natural Products Expo West in March. Retailers who would like a chance to win prizes need only display in the store and submit a photo of the display. The display should also feature plant protein products sold in the store.

Prizes total $2,000, with three chances to win. The first prize is $1,000 for “Best Display” chosen by a panel of three independent judges. The second and third prize are $500 each and winners are chosen at random from all participants that submitted a photo of their display.

Plant Protein Month Sweepstakes. This prize of $1,000 is open to anyone who visitsplantproteinmonth.comand registers between February and April 2017. This also presents a worthwhile opportunity to view the website’s online education library which will be available in February 2017, featuring valuable information about plant protein in the form of FAQs, articles and info graphics.

Submit any questions and ideas to www.plantproteinmonth.com/contact