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Unbearable Wearables

Big Data Collection on Steroids

September 26, 2025

Wearables promise convenience and health benefits, but at what cost? Explore the potential dangers of data privacy, surveillance, and the rise of the tech-driven biomedical state.

Products that POP—the Clean Label Way!

Chasing the Rainbow: Opportunities in Colors, Sweeteners & Flavors

Industry insiders reveal the advances that are elevating product development and broadening appeal to health-conscious consumers.

September 25, 2025

Jennifer Joseph

There’s a huge appetite for better-for-you innovation. Discover the ingredient innovations that can fuel winning natural products!

News from NPA: HSAs/FSAs & More

The trade association took to D.C. to speak on nonfat milk solids and push for the expansion of medical expenses.

August 26, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

Take a look at some of the latest advocacy actions by the Natural Products Association on behalf of the dietary supplements industry.

Natural Products News Briefs: Natural Vitality, Newtopia NOW, JIAHERB & More

What's new in natural? Catch up on the latest!

August 19, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

Read up on all the latest news in the natural products industry.

Playing to Win in Children’s Wellness

From food & bev to supps and skincare, companies in the natural products space are stepping up to serve today’s health-conscious families.

July 24, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

We reached out to experts in the kids’ health space to get a better sense of the trends they’re tracking, the science being referenced during R&D meetings, and consumer behavior predictions as we head into 2026.

ANH-USA Petitions FTC on "Deceptive Claims Enforcement Abuses"

ANH-USA united with Xlear and Better Way Products to call for reforms to enforcement practices of health product advertising.

May 29, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

Take a look at the recommended changes needed to address what ANH-USA says are unethical, burden-shifting tactics used by FTC regarding health product advertising.

Natural Products News Briefs: ITC, Natural Grocers, Eurofins & More

What's new in natural? Catch up on the latest!

January 22, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

Read up on all the latest news in the natural products industry.

The Buzz in Natural: January 2025

A roundup of thought-provoking posts we saw on social media!

January 16, 2025

WholeFoods Magazine Staff

Check out our monthly roundup of the latest trends, insights, and industry discussions on social media!

2025 Trends

Please, Somebody Do Something to Beat Boredom in Food & Bev!

SPINS explores the areas offering opportunities for brands to disrupt in 2025.

January 16, 2025

Fitts, Director of Customer Education at SPINS, Benji

SPINS encourages brands to shake it up in 2025. Don't miss key inisghts and inspirtion!

2025 Trends

Active Nutrition Trends for 2025? Active Nutrition IS the Trend

January 16, 2025

Todd Pauli, Move Nutrition Network

Active nutrition is not about making the Olympic team, Active nutrition consumers want to keep cycling, keep going to the gym, and feel good while doing so for as many years as they can.