SSW Honors & Recognition
The United Natural Products Alliance (UNPA) honored Sa
binsa's late Founder, Dr. Muhammed Majeed, with the Lifetime Achievement Award in Science & Innovation during the SupplySide West UNPA Member Meeting. Global CEO & Managing Director of Sami-Sabinsa Group Shaheen Majeed (at left with his family, Israelsen, and Senator Harkin) was also recognized during the event with an Excellence in Leadership award for his business leadership, ongoing support of important industry initiatives, and years of service to the dietary supplement and natural product industry.
"UNPA is privileged to honor both the late Dr. Muhammed Majeed and Shaheen Majeed. Dr. Majeed was a visionary scientist and entrepreneur who pioneered the introduction of Ayurvedic herbal extracts to global markets, blending ancient wisdom with scientific rigor. As founder of the Sami-Sabinsa Group, he created a leading multinational health and life sciences company committed to quality, sustainability, and community impact,” said Loren Israelsen, Founder and President of UNPA. “Known for his extensive contributions to nutraceutical research, patented innovations, and philanthropic work, Dr. Majeed’s legacy stands as a profound influence on both the industry and countless lives worldwide.”
What’s Up with Supps announced the winners of its Industry Icon Awards during the What’s Up with Supps afterparty. The winners demonstrate dedication to advancing the industry: Brand Icon Award: Steve Fink, PLT Health Solutions Marketing. Science and Innovation Icon Award: Luke Bucci, Ph.D., Chief Scientific Officer at Juvenon and founder of InnerPath Nutrition; Philanthropy Icon Award: Jon Benninger, Vice President and Market Leader for Informa Markets, Policy Icon Award: Asa Waldstein, specializing in regulatory marketing support for the supplement industry focusing on helping companies bridge the gap between compliance and marketing while ensuring growth and limiting operational risks. Industry Influencer Award: Stephen Daniells, NutraIngredients-USA.
The winners of WholeFoods Magazine's Natural Choice Awards: Ingredient Edition were also honored. Get the scoop here: Natural Choice Awards: Ingredient Edition Winners Recognized at SSW.
2024 WholeFoods Magazine Person of the Year, Women In Nutraceuticals (WIN), announced the honorees of the first annual WIN Awards at the WIN Reception held in conjunction with SSW. “When Women In Nutraceuticals decided to launch an awards program, it was important to elevate those doing great work that supports our vision of achieving economic and social equality in the global nutraceutical industry,” said WIN President Heather Granato. The honorees: WIN Research Pioneer Award: Dr. Susan Kleiner, owner of High Performance Nutrition LLC; WIN Heroine Award: Gillian Fish, founder and CEO, the 6 AM Agency; WIN Champion Award: Danielle Masterson, editor at William Reed Business Media Ltd. for NutraWomen Wednesday; WIN Guiding Star Award: Dr. Sybille Buchwald-Werner, managing director at Vital Solutions GmbH.
Industry collab generates buzz
Show attendees had an exclusive opportunity to sample XPO NRG, a limited-edition energy drink formulated in a partnership between Kyowa Hakko, TSI Group, Ketone Labs, NNB Nutrition, PLT Health Solutions, Sensapure Flavors, NutraMedia, PricePlow, Savage Nutra, and MacroCap Labs. The performance-driven formula included a variety of study-backed branded ingredients including Cognizin citicoline from Kyowa Hakko for brain health support, enfinity Paraxanthine from TSI Group for steady energy, goBHB Ketones from Ketone Labs for improved endurance, MitoPrime L-Ergothioneine by NNB Nutrition to support longevity, Zembrin from PLT Health Solutions to elevate mood, flavoring by Sensapure Flavors, branding and label design by NutraMedia, project leadership and Marketing by PricePlow, R&D by Savage Nutra, and manufacturing by MacroCap Labs. Attendee feedback was positive thanks to the refreshing lemonade flavor, clean energy boost, and the eye-catching can design garnering attention.
Spinning the wheel for swag
At WholeFoods Magazine's booth, attendees had a chance to spin a prize wheel to score great swag from our sponsors: Sabinsa, Aker Biomarine, Biova, Gencor, Natures Crops International, TSI Group, Bright Pharma Caps, Stratum Nutrition, Sunland Nutrition, and Kyowa Hakko.
Celeb treatment at the after-party
What's Up with Supps hosted the SupplySide West wrap up networking event benefiting Vitamin Angels (our 2021 Person of the Year) on Halloween night at the House of Blues, Las Vegas. This year's theme was "celebrity icons" and attendees were encouraged to show off their most elaborate costumes while enjoying the festivities with fellow industry friends, all for a good cause. Party goers were treated to their very own "paparazzi runway" moment as they walked into the event courtesy of WholeFoods Magazine.
