What's Up With Supps - Page 1 | WholeFoods Magazine

Natural Products News Briefs: SupplySide Connect, Adventure CPG, Safety Shot & More

What's new in natural? Catch up on the latest!

April 6, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

Read up on all the latest news in the natural products industry.

2024 SupplySide West Takes Over Vegas

DSHEA @30, GLP-1 science, women's wellness and SO much more. This year's October event delivered all the treats and zero tricks. Check out the education, insights, awards and more!

November 27, 2024

WholeFoods Magazine Staff

This year's SupplySide West did not disappoint members of the natural products industry. Check out what we saw in Las Vegas.

Golden beams of spotlight, shimmering glittering particles, a spot of light. Vector illustration

What’s Up with Supps Spotlights Industry Icons

Each award celebrates excellence in various categories of nutraceuticals. And the nominees are...

October 23, 2024

WholeFoods Magazine Staff

From groundbreaking research and product development to market awareness, the awards honor those who have made an impact on the industry and set new standards of excellence in several categories.

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SupplySide West 2024 Preview!

We invited industry companies to share what they will be spotlighting at this year's show. Check it out!

September 17, 2024

WholeFoods Magazine Staff

What's happening at SupplySide West? Get the scoop!

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Get Set for SupplySide East 2024

Check out what's happening at the show!

April 3, 2024

WholeFoods Magazine Staff

SupplySide East comes to NJ on April 16 and 17, uniting leaders in the food, beverage, supply, distributor, manufacturing industries, and more to present and discuss information across their fields.

Your Guide to Expo West Success!

Get an overview of exhibit hours, select industry events, educational sessions, giveaways and more!

February 21, 2024

Maggie Jaqua, Content Director

This guide will help you make the most of your time at Natural Products Expo West.

What’s Up With SUPPS to Host Retro Toy Event at SupplySide West

The show closer will be an immersive experience, featuring Barbie, Mr. Potatohead, and more, with proceeds supporting the Sage Foundation for Health of Sonoran University.

September 18, 2023

WholeFoods Magazine Staff

The What's Up with SUPPS event closer will be an immersive experience, featuring Barbie, Mr. Potatohead, and more, with proceeds supporting the Sage Foundation for Health of Sonoran University

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What's Up With Supps Successor Program Fosters Next Gen of Industry Leaders

June 26, 2023

WholeFoods Magazine Staff

What's Up With Supps is launching the Supps Successor program, which will pair industry mentors with people seeking to expand their knowledge and grow their career within the natural products industry.

What's Up With Supps Event Raises $8K+ for Vitamin Angels

Natural products industry members gathered at Expo West to "Party with a Purpose."

March 20, 2023

Rebecca Viscomi

What’s Up with Supps announced the success of the Superheroes event held at Natural Products Expo West, raising $8,790 for Vitamin Angels.

Sneak Preview! Science & Innovation Spotlight at SupplySide West 2022

October 26, 2022

Maggie Jaqua, Content Director

Las Vegas, NV—From October 31 to November 4, 2022, natural products industry members will gather at the Mandalay Bay in Las Vegas for SupplySide West and Food ingredients North America (FiNA). Exhibitors from across the health and nutrition supply chain will be in attendance. The WholeFoods Magazine team will be there, and...