SSW - Page 1 | WholeFoods Magazine

The Natural View SupplySide West Edition: Top 5 Emerging Trends for 2025

Discover how Stratum Nutrition is helping brands meet the demand with research-backed branded ingredients.

December 17, 2024

Alexis Collins of Stratum Nutrition reveals the top 5 emerging trends in the nutritional supplement space to drive innovation in 2025.

The Natural View SupplySide West Edition: The Innovations That Make a Brand Shine

Philip Bromley, co-founder and CEO of Virun, shares formulation opportunities that can set companies in the natural products industry apart from the competition.

December 15, 2024

WholeFoods Magazine Contributor

Explore the trends on the horizon for delivery formats and flavors, how Virun can help brands formulate for special dietary needs, and more!

2024 SupplySide West Takes Over Vegas

DSHEA @30, GLP-1 science, women's wellness and SO much more. This year's October event delivered all the treats and zero tricks. Check out the education, insights, awards and more!

November 27, 2024

WholeFoods Magazine Staff

This year's SupplySide West did not disappoint members of the natural products industry. Check out what we saw in Las Vegas.

wooden block which prints a target icon and business symbol on light blue background. Business goals and objectives concept. business competition.

SupplySide West 2024 Preview!

We invited industry companies to share what they will be spotlighting at this year's show. Check it out!

September 17, 2024

WholeFoods Magazine Staff

What's happening at SupplySide West? Get the scoop!

Assorted botanical and herbal ingredients

10 Macro Trends from SupplySide West 2023

Ingredient suppliers showcase the latest science, consumer insights, and more to drive innovation in 2024.

December 18, 2023

WholeFoods Magazine Staff

More than 1,400 exhibitors gathered in Las Vegas for the 2023 edition of SupplySide West (SSW) and Food ingredients North America (FiNA) to showcase their latest science and innovations. Find out what's new and what's next.

SupplySide West 2023 Show Preview!

We invited industry companies to share what they will be spotlighting at this year's show in Las Vegas. Check it out!

September 6, 2023

WholeFoods Magazine Staff

We invited industry companies to share what they will be spotlighting at SupplySide West 2023 in Las Vegas. Check it out!

Highlights from SupplySide West 2022

December 2, 2022

WholeFoods Magazine Staff

At SupplySide West in Las Vegas from October 31 to November 4, 2022, the WholeFoods Magazine team met with many industry players, getting up-to-date on the latest science and learning about the trends that will be driving sales in 2023. Throughout the event, there was one word we heard again...

Get Set for SupplySide West 2022 in Vegas

September 7, 2022

Maggie Jaqua, Content Director

Las Vegas, NV—From October 31 to November 4, 2022, natural products industry members will gather at the Mandalay Bay in Las Vegas for SupplySide West and Food ingredients North America (FiNA). The event focuses on the exploration, discovery, innovation, and marketing strategy around the development of finished consumer goods that drive...

The Natural View, Live at SSW: A Look at CRN's 2021 Consumer Survey

November 3, 2021

WholeFoods Magazine Staff

Maggie Jaqua of WholeFoods Magazine talks with Brian Wommack, Senior Vice President of Communications at the Council for Responsible Nutrition (CRN), about CRN's 2021 Consumer Survey on Dietary Supplements. Tune in for highlights, including findings showing consumers find added value in branded ingredients, and are willing to pay for that...

The Natural View, Live at SSW: 5 Trends to Watch

November 2, 2021

WholeFoods Magazine Staff

Get the scoop on 5 top trends from the SupplySide West show floor. Todd Pauli of 24 Stories Marketing and Maggie Jaqua of WholeFoods Magazine talk: Plant-based innovation Minor phytocannabinoids Sugar replacements Functional...everything What's new with collagen Plus...we explore how branded ingredients are driving scientific advances and fostering consumer trust.