WholeFoods Magazine Staff

The editorial team at WholeFoods Magazine has decades of experiences reporting on natural products and dietary supplement industry news, trends, and more. This national business-to-business magazine has been published continuously for more than 40 years (the magazine was founded in 1977, and has been owned by Wainer Finest Communications since 1984). It is the longest-tenured media outlet of its kind in the natural products industry. The editorial focus at WholeFoods Magazine is, and always has been, on informing and educating members of the natural products industry.

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.

Submit Your Entries for the 2026 Ingredient Choice Awards

All entries must be submitted by Wednesday, June 24th.

May 14, 2026

WholeFoods Magazine Staff

Enter your branded ingredients in WholeFoods Magazine's 2026 Ingredient Choice Awards!

Judge's gavel and pills on a light green background.

Regulatory Roundup: FDA Supplement Oversight, DSHEA Labeling, Chronic Disease Reform & UPF Label Proposal

Congressional hearings, Supreme Court petitions, FDA labeling requests, chronic disease reform efforts, and California’s proposed “Non-Ultraprocessed Certified” seal signal growing regulatory momentum across supplements and food policy.

May 6, 2026

WholeFoods Magazine Staff

Congressional hearings, Supreme Court challenges, FDA petitions, and new state food-labeling proposals are intensifying action over supplement oversight, health claims, and consumer transparency.

Ashwagandha root and leaves showing regulatory differences after India bans leaf use in supplements and foods

Government of India Prohibits Ashwagandha Leaves in Supplements and Foods, Tightens Enforcement on Adulteration

Regulators call for use of only ashwagandha root and root extracts only, citing safety and adulteration concerns with leaves.

April 28, 2026

WholeFoods Magazine Staff

India’s Ministry of Ayush and Food Safety and Standards Authority of India have issued aligned directives prohibiting ashwagandha leaves in supplements and foods, reinforcing root-only use, mandating plant-part labeling, and stepping up enforcement after years of non-compliance.

Who Will Be 2026’s Top Natural Products Retailer?

What makes a top natural products retailer? The question isn’t who had a good year—it’s who is shaping what success looks like next.

April 25, 2026

WholeFoods Magazine Staff

The best in natural products retail: Share your nomination for the 2026 WholeFoods Magazine Retailer of the Year!

25 New Natural Products!

Check out the latest launches for dietary supplements, grocery products, personal care, branded ingredients and more in the natural products space!

April 21, 2026

WholeFoods Magazine Staff

Check out what's new and what's next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!

Copy of Copy of Copy of Copy of What's New on The Natural View (1).png

The Natural View: Organic & Natural Health and Women in Nutraceuticals at Expo West

Live from Natural Products Expo West, Heather Granato and Karen Howard share insights on the natural products industry.

April 9, 2026

WholeFoods Magazine Staff

Heather Granato of Women in Nutraceuticals and Karen Howard of Organic & Natural Health offer an update on industry trends, advocacy issues and more.

Copy of Copy of Copy of Copy of What's New on The Natural View (2).png

The Natural View: Delivering Better-For-You Products with Arm & Hammer

Church & Dwight's Amy Wescott and Jill Haydinger share the latest from Arm & Hammer at Natural Products Expo West.

April 7, 2026

WholeFoods Magazine Staff

From probiotics to sodium reduction, learn how ingredient innovation is helping brands deliver better-for-you products without sacrificing performance.

What's Trending: Inside SupplySide

10 macro trends and a wealth of innovative offerings.

March 30, 2026

WholeFoods Magazine Staff

As we gear up for SupplySide Connect New Jersey, we are taking stock of all the innovation in the industry with a look back at what ingredient suppliers showcased at SupplySide Global.