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Discover 21 New Natural Products!

Check out the latest launches for dietary supplements, grocery products, personal care, branded ingredients and more in the natural products space!

December 19, 2025

WholeFoods Magazine Staff

Check out what is new and what is next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!

Fighting Food Insecurity

This year, campaigns to help those struggling with food shortage are resonating even more as Americans who were already grappling with economic strain now face issues with SNAP benefits.

November 7, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

Natural products retailers are offering food assistance to local families during this time of need.

Natural Products News Briefs: HP Ingredients, Univar Solutions, JAMBAR & More

What's new in natural? Catch up on the latest!

October 31, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

Read up on all the latest news in the natural products industry.

Natural Products News Briefs: Sabinsa, Natural Remedies, PLT & More

What's new in natural? Catch up on the latest!

October 18, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

Read up on all the latest news in the natural products industry.

Dr. Bronner's Publishes 2025 All-One! Report

The annual impact report highlights the company's commitment to purpose and community.

October 14, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

The annual report looks at Dr. Bronner's philanthropic giving, activism, operations data, and important developments from the previous year.

Natural Products News Briefs: NSF, CRN, SPINS & More

What's new in natural? Catch up on the latest!

October 9, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

Read up on all the latest news in the natural products industry.

Industry Innovates at SSG 2025: CREATEA Debuts

The RTD canned beverage is a collaboration project featuring scientifically validated branded ingredients.

October 5, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

A collaboration project between 10 of the natural products industry's top companies, CREATEA combines the benefits of scientifically validated ingredients.

Lonza Announces Innovation Day at SupplySide Global

The upcoming event will be open to emerging and established companies alike.

October 4, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

The initiative will choose companies to present to Lonza's executive team during SupplySide Global in Las Vegas.

Wrapped Up: SOHO Expo 2025

These are the trends and takeaways from the 2025 annual SOHO tradeshow.

September 29, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

Now in its 55th year, the SOHO Expo show gathered natural product retailers, manufacturers, distributors and brokers for a private members-only four day event.