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Raw Materials Update: 50+ to Know Now

Branded ingredient suppliers identify the most in-demand ingredients and shine a light on their science-backed offerings to fuel dietary supplement innovation in 2026.
September 26, 2025
Maggie Jaqua, Content Director

From plant-based clean-label ingredients to innovative delivery formats, discover the latest breakthroughs in nutraceutical formulations that boost bioavailability and quality!


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2026 Contract Manufacturing & Private Label Trend Report

Here's how to best serve your customers and continue your upward trajectory in the new year.
September 26, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

Looking ahead to 2026, new opportunities in private label and contract manufacturing are on the rise. Discover the key trends, tech innovations, and challenges shaping the future of natural products.


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WholeFoods Magazine Presents

2025 Natural Choice Awards: Ingredients Edition

Find out who earned the honors in the dietary supplement industry!
September 26, 2025
WholeFoods Magazine Staff

Here are winners of the 2025 WholeFoods Magazine Natural Choice Awards: Ingredients Edition!


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Products that POP—the Clean Label Way!

Chasing the Rainbow: Opportunities in Colors, Sweeteners & Flavors

Industry insiders reveal the advances that are elevating product development and broadening appeal to health-conscious consumers.
September 25, 2025
Jennifer Joseph

There’s a huge appetite for better-for-you innovation. Discover the ingredient innovations that can fuel winning natural products!


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ABC Publishes Herb Market Report

Consumer interest in healthy aging and foundational wellness led to a 5.4% growth in sales. Check out what else is trending.
September 24, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

The American Botanical Council's Herb Market Report shows an increase in sales of herbal supplements for 2024. Find out what grew in popularity.


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Wildcrafted chaga mushrooms.

Nammex Study Helps Identify Authentic Chaga

The organic mushroom extracts supplier is calling for best practices of the mushroom.
September 23, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

The research establishes a multi-analytical framework to help identify authentic chaga canker.


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"Emotional Anchoring" Presents a New Opportunity in the Wellness Market

A report published by CHEMI Nutra shows consumers are prioritizing the mental aspect of their physical wellness journey.
September 20, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

The new report offers insight into the priorities of participants undergoing major life transitions, including injury recovery, postpartum, GLP-1–supported weight loss, and age-related changes.


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American Botanical Council Publishes 10,000th HerbClip

The educational resource has been providing herb clinical research updates for over 30 years.
September 19, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

The 10,000th digital HerbClip provides a systematic review and meta-analysis of the efficacy of chamomile as a low-risk and anti-inflammatory agent.


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Natural Products News Briefs: OTA's Organic Week, CRN, Radicle Science, ADM & More

What's new in natural? Catch up on the latest from the natural products industry!
September 16, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

Read up on all the latest news in the natural products industry, including 2025 Organic Week, a focus on regenerative agriculture, and more.


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News from NPA: HSAs/FSAs & More

The trade association took to D.C. to speak on nonfat milk solids and push for the expansion of medical expenses.
August 26, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

Take a look at some of the latest advocacy actions by the Natural Products Association on behalf of the dietary supplements industry.


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NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.

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