An effective merchandising strategy is the best way to convert casual shoppers into loyal evangelists. It’s your key to defend against mass slippage and keep shoppers coming back to your store again and again. Shoppers want what they want and if they can’t find it at your store, they have...
At the beginning of the year, you must decide where to focus your time and money for the best return. And this year may feel the most challenging yet. Should you invest in raising your social media profile? Should you expand your fresh and prepared foods departments? Should you...
[vc_row][vc_column][vc_column_text]Selling in the natural channel means wanting more: greater transparency, labeling that is easier to read and understand, high-quality ingredients, a commitment to fair trade, a high degree of integrity in the way we conduct ourselves, and a commitment to sustainability. The level of innovation and creativity that companies put...
As a small, independent natural products retailer, there’s a lot you can’t do. You can’t carry the broad assortment of natural and organic perishable foods your competitors do. You can’t offer 2-hour delivery, and you can’t compete on price, to name a few. What you can do—and what every health...
(Here’s a tip for brands looking to establish better retail trade relationships.) Trade marketing is typically the single largest line item on a company’s income sheet, but how do you know if your trade marketing is effective? Most promotions are ineffective and fail to encourage new shopper trials – the...
[vc_row][vc_column][vc_column_text]There is a lot of talk today about energy efficiency in store design, from enclosed recirculating heating, ventilating and air conditioning systems, to low-emissions refrigeration systems, and lighting. And who is against reducing Earth’s atmospheric carbon load? But here’s the thing: of all your store’s systems, lighting may have the...
Category tactics should be used to amplify the retailer’s mission and focus. They need to clearly communicate the “purpose” behind a promotion, a merchandising strategy, the product assortment, and the retailer’s value statement (one stop shop, value leader, local, etc). Retailers should use this strategy to convert casual shoppers into...
Shoppers have virtually unlimited numbers of choices when it comes to where they shop and how they shop. It is therefore critical that they have consistent, clear, easy to understand messaging that resonates with shoppers. This all begins with where and how retailers merchandise key categories in their stores. The...
Will a chronic worker shortage in the retail and hospitality trades cause managers to automate these jobs? With the unemployment rate at an 18-year low of 3.8%, these industries would hire more workers, but are having difficulty finding them. Struggling to hire, California burger chain, CaliBurger LLC, has brought in...
Savvy retailers want and need brands to up their game — to provide true category leadership. This does not mean brands need to spend money they currently do not have to invest in expensive tools. On the contrary, retailers need brands to educate them on who their shoppers are, how...
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