With demand for immune support products soaring, FDA and FTC are on alert, monitoring the market for products that made fraudulent prevention and treatment claims. To help brands navigate, the American Herbal Products Association (AHPA) covered the topic in-depth at its 2021 AHPA Congress on Immune Supplements: Regulatory and Research...
On December 2-5, 2021, industry members gathered at the Gaylord Palms Resort and Convention Center in Orlando for SOHO Expo 2021, the “show with a Big and Natural Heart.” A main goal of the event was to bring retailers the tools they need to help their business survive and thrive...
There has been a vast increase in online ordering in the past year, so we wanted to know: How are customers obtaining products from natural products stores? To find out, we expanded this year’s survey questionnaire to capture the full variety of delivery solutions stores have devised to accommodate customers’...
The past 18-month period has taught us a lot. It also exposed many flaws in our supply system, how we promote, and the way brands and retailers interact. It has caused us to re-think our go-to-market strategies, as well as how to make it easy for shoppers to find and...
The editors at WholeFoods are putting the finishing touches on our Annual Retailer Survey, which will go out to our independent retailer readers in early August. This year’s survey will begin where last year’s left off. We expect to hear more brilliant solutions to dealing with COVID-19 restrictions, keeping employees...
Supplement sales are better than ever. The 2020 CRN Consumer Survey on Dietary Supplements found that nearly three-quarters of Americans report taking dietary supplements. As sales increase, values-based shopping takes on a whole new importance. It’s been evident for some time that legacy brands benefit from consumer trust; their story...
The last year has forced us to make many changes to how we operate and navigate this world. Businesses have had to embrace an innovative attitude to make do as the usual drivers of growth such as trade shows, in-store demos, and other in-person events were at the very least...
2020 changed the way we sell and buy groceries. It exposed inequities and serious issues in our food system. Reimagining a stronger and more equitable food system begins with leveling the playing field for natural retailers and brands. For example, while it is true that it costs more for organic...
If we learned anything in 2020, it’s the importance of staying connected. As businesses closed the doors to their physical spaces and trade shows and in-store events were canceled, it was necessary to find another way to get products and promotions out to the masses. Almost overnight, we all had...
We are all looking for a competitive edge, especially during this pandemic. It all boils down to two things: goal setting and execution. Effective goal setting is the most important component of your strategy across every business function. Without well-defined goals and objectives, you will never know if and when...
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