Independent natural products retailers seem to intuitively know the daily work they do to help others get and stay well is more important than having a website. Yet a website is a necessary piece of advertising. What sort of website makes the most sense, and what sort should you avoid?...
Brands and retailers are still struggling to gain their footing in our new normal. Natural brands and retailers are at a significant competitive disadvantage compared to their mainstream counterparts despite providing the healthy products consumers are demanding. But there is a simple way to level the playing field and give...
It may seem counterintuitive, but not once you think about it. Over the last several months I’ve been relieved to be in the natural foods business, and not the restaurant business. As most of you have experienced, the months-long surge of anxious shoppers seeking nutritional advice and wellness products that...
Our world has been turned upside-down in the last few months. Shopper buying habits have changed dramatically, with online retailers seeing tremendous gains. So how does a traditional natural retailer remain relevant and keep customers shopping in their stores? There is a better way to future proof your store and...
The COVID-19 pandemic accelerated an existing trend: more grocery shopping online. Pre-COVID estimates suggest online grocery was about 4% of U.S. total grocery sales, with the pandemic propelling a 50% increase to about 6% through mid-2020. Even though online is growing, brick-and-mortar still accounts for 94% of all grocery dollars,...
A “one size fits all” merchandising strategy won’t work in today’s competitive environment. Retailers who personalize their product assortments will gain a significant competitive advantage. Natural retailers have a unique opportunity to leverage their customer service strategies to personalize the shoppers’ journey and convert occasional customers into loyal shoppers. Strategies...
Effective merchandising is essential to the long-term health of your store. Your shelves are frequently the first impression consumers have of natural products. Make it a good one! Shelf Management Effective merchandising includes shelf management and product placement on your shelves. It maximizes category sales, drives shopper foot traffic, increases market shopper basket...
Amazon opened its first Amazon Go Grocery store in Seattle at the end of February, ballooning the size of its “Go” footprint to about 10,000 square feet; more than five times larger than the 1,800-square-foot original Amazon Go store. Both “Go” and “Go Grocery” models use Amazon’s cashierless checkout system.
It’s that time again to be thinking about this year’s Natural Products Expo West. What are your strategies to maximize your time at Expo? How do you plan to capture the attention of customers in your market? Before you start mapping out your plan for Expo, walk your store, take...
Over half of all products sold on Amazon’s website are from third-party sellers that either warehouse the products with Amazon, or ship them directly to customers themselves. In round numbers, there are three million active third-party sellers on Amazon’s site, over one million of these new in 2019, representing over...
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