Managing product assortment has always been a challenge for every retailer. There are so many things to consider. For example, category sales, individual item contribution, brand promotional support, shopper demand, competitor sales ranking, item market share, and much more. Your product assortment communicates your commitment to your customers, what you...
Amazon is growing rapidly. Just not in its physical stores. In late October, the company reported an overall 24% increase in revenues during its third-quarter (Q3) compared to the same period last year. Revenues in Q3 were $69.9 billion, and for all of 2019, will easily crest $200 billion. Amazon...
Don’t believe the myth that a low price is the only thing that motivates shoppers to buy product in your stores. The reality is that consumers want quality products that deliver exceptional value. Natural health-focused shoppers know the true value of the products they buy. Let me explain. Have you...
Our ruling-class politicians have ordered us to increase starting wages, and let’s not kid ourselves, our largest competitors, such as Walmart and Amazon, are smiling as they gladly digest these costs, knowing their smaller rivals—you!—are more likely to choke while trying to. Let’s also understand that a retailer’s largest expense...
Trade shows can be a huge distraction and expense for retailers, but they don’t need to be. You can maximize these opportunities to gain a competitive advantage in your market. The original purpose for trade shows was for brands to display and introduce new products to retailers. This is where...
In April, 1976, more than 43 years ago, Marlene Beadle launched her first 1,000-square-foot natural foods store in Federal Way, Washington. It would eventually become the two large Marlene’s Market & Deli stores in Federal Way and Tacoma. Marlene, who passed away in June, was remarkable for many reasons. She...
To begin with, I suggest every store needs to have a competitive set. A competitive set is a merchandising strategy that helps you compete more effectively in your market. Let me explain. When a shopper comes into your store, they compare your product selection, merchandising and pricing to your local...
You, the independent natural products retailer, are used to helping older shoppers address chronic health issues of aging. But today, younger generations—millennials, ages 25 to 39; and Gen Z, young adults just reaching their 20s—are rethinking their views on health and wellness as they suffer prematurely from chronic stress, anxiety,...
The first impression consumers have of a product is on a store shelf—make it a good one! Effective merchandising with the right product assortment can give you a sustainable, substantial competitive advantage, even with big retailers. It is key to the health of your store. Shoppers can’t buy products if they...
Plant-based is perhaps the fastest growing segment in natural. It is also one of the more confusing segments from the shopper’s perspective. So, how do you leverage the strength of this growing trend to maximize category sales, increase shopper traffic in your store, and compete more effectively against mainstream threats?...
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