Tip of the Month

Tip of the Month: Make Your Voice Count

info@wfcinc.com — Thu, 26 Mar 2026 17:00:00 -0400

This is how you can help update the meaning of the dietary ingredient categories as defined in the Dietary Supplement Health and Education Act of 1994 (DSHEA).

Labor Scheduling

Fri, 16 Jan 2026 10:55:40 -0500

Find out how department-based labor scheduling can bring stability, control labor costs, and improve life-work balance.

Success Strategies: Maximize ROI at Expo West

nancy@trentandcompany.com — Thu, 20 Feb 2025 14:15:00 -0500

Natural Products Expo West is a platform to discover, connect, and innovate. Nancy Trent offers tips to help you navigate the show with ease and position yourself to lead in the ever-growing natural products space.

How Sales is a Lot Like Baseball

wfcontribute@wfcinc.com — Thu, 21 Nov 2024 15:40:38 -0500

The most important thing in generating sales? Read on for key insights.

Creating a Mentally Healthy Workplace

info@wfcinc.com — Fri, 04 Oct 2024 09:00:00 -0400

Watch the Naturally Informed educational session on demand for key insights and actionable advice for creating a mentally healthy workplace.

Grocery Data Suggests Future Growth Path

info@wfcinc.com — Thu, 12 Sep 2024 13:00:00 -0400

Circana's Compass insights report offers industry insiders valuable guidance that can help inform the second half of 2024 and fuel growth for 2025.

Business Is an Olympic Event

Wed, 21 Aug 2024 08:00:00 -0400

There is a precise methodology to build your brand to win. Discover the 11 essentials.

IDing Early Food Adopters’ Top Food Curiosities

info@wfcinc.com — Thu, 11 Jul 2024 09:00:00 -0400

Take a look at the health benefits driving food sales.

Build Trust, Drive Sales With Accurate Gender Representation

info@wfcinc.com — Mon, 13 May 2024 14:59:01 -0400

Find out why advertising and media need to be a force for change to unlock the $10 trillion purchasing power of women in the U.S.

Need an Exit Strategy?

Wed, 10 Apr 2024 11:00:00 -0400

If you are an independent natural products retailer thinking of winding down your involvement in your business, here are some things to think about.

Designing a More Sustainable Workspace

info@wfcinc.com — Sun, 30 Apr 2023 10:50:06 -0400

WholeFood Magazine's Connelly Jaqua consulted Dena Prastos, Founder & CEO of Indigo River, a transdisciplinary design studio focused on Climate Adaptation, to learn more about the importance of sustainable office space and materials to consider for an eco-friendly environment.

How Search Intent Unlocks Customer Challenges and Desires

jane@knowagency.com — Sat, 08 Apr 2023 08:04:52 -0400

When you know search intent, you can learn more about your customers, ultimately giving them the content, they want and need. This is how you provide helpful content – the content that makes Google happy and builds trust with your customers.

Essential SEO Tactics You Need to Know

jane@knowagency.com — Wed, 01 Mar 2023 09:27:47 -0500

Search Engine Optimization (SEO) activities for health and wellness brands can take anywhere from 6 to 12 months to work. Successful SEO is personal to your brand and is based on your goals and your website status. Read on for strategies.

Guide to Google Performance Max for Health Brands

jane@knowagency.com — Thu, 22 Dec 2022 14:41:55 -0500

The competition for customers and sales is tight. You need to connect with people who are likely to click buy. This is why you need to take advantage of Google Performance Max ad campaigns. Done right, Performance Max automatically optimizes your budget and ad bids, connects you with new customers,...

3 Ways Marketing Strengthens Your Health & Wellness Brand During a Recession

jane@knowagency.com — Tue, 29 Nov 2022 12:40:07 -0500

Cutting back your marketing during a recession is the beginning of the end for your brand awareness and customer engagement. When you cut back on marketing or stop it all together, you quickly disappear. It doesn’t matter how strong your products are or how much brand loyalty you have accumulated.

Claims & Labeling: 5 Takeaways from the Dietary Supplements Regulatory Summit

marissafox@wfcinc.com — Thu, 25 Aug 2022 07:00:28 -0400

At the 7th annual Dietary Supplements Regulatory Summit, held in Washington D.C. and virtually on July 21, 2022, speakers dissected trends in the supplement market and educated on pressing issues. Product labeling and claims were a hot topic. Rend Al-Mondhiry, Partner, Amin Talati Wasserman LLP, told attendees, “Our firm is...

Thinking of Selling Your Store?

Thu, 21 Jul 2022 11:28:20 -0400

Things you’ll want to know, and some you may not. Is now a good time to sell your store? Yes, if you’ve got good profits. What are good profits? Net profits—cash that remains available to you at the end of each year after you’ve paid all your...

GMOs: Basics to Know

info@learn-natural.com — Thu, 23 Jun 2022 09:54:08 -0400

Did you know about 75% of packaged foods contain GMO ingredients? What exactly are GMOs? Read on for an overview.

Shoppers Shift Back to Brick & Mortar

Tue, 24 May 2022 10:25:10 -0400

When the pandemic struck two years ago, consumers went online and away from risky in-store shopping as lockdowns, social distancing, and work-from-home trends took effect. Easy, but above all safe, online commerce looked set to displace brick-and-mortar shopping forever. But it turns out, maybe not. The U.S. Census Bureau reports...

Who Are You In The Marketplace?

Thu, 24 Mar 2022 12:00:19 -0400

What’s your elevator speech? You know, the simple sound bite that describes your business in a way a 10-year-old can understand? Fortunately, a few successful retailers have given us some useful examples to ponder. Dunkin’ CEO Dave Hoffmann recently remarked that his company has been working to make Dunkin’ even...

Using Caution with Claims

Wed, 19 Jan 2022 11:30:49 -0500

With demand for immune support products soaring, FDA and FTC are on alert, monitoring the market for products that made fraudulent prevention and treatment claims. To help brands navigate, the American Herbal Products Association (AHPA) covered the topic in-depth at its 2021 AHPA Congress on Immune Supplements: Regulatory and Research...

3 Quick Tips to Boost Sales

Tue, 28 Dec 2021 11:58:46 -0500

On December 2-5, 2021, industry members gathered at the Gaylord Palms Resort and Convention Center in Orlando for SOHO Expo 2021, the “show with a Big and Natural Heart.” A main goal of the event was to bring retailers the tools they need to help their business survive and thrive...

Changing Consumer Shopping Preferences

Thu, 18 Nov 2021 10:49:37 -0500

There has been a vast increase in online ordering in the past year, so we wanted to know: How are customers obtaining products from natural products stores? To find out, we expanded this year’s survey questionnaire to capture the full variety of delivery solutions stores have devised to accommodate customers’...

How to Future Proof Your Business

dan@cms4cpg.com — Fri, 27 Aug 2021 12:00:01 -0400

The past 18-month period has taught us a lot. It also exposed many flaws in our supply system, how we promote, and the way brands and retailers interact. It has caused us to re-think our go-to-market strategies, as well as how to make it easy for shoppers to find and...

Be First to Know How Independent Retailers Did This Year

Thu, 29 Jul 2021 12:00:27 -0400

The editors at WholeFoods are putting the finishing touches on our Annual Retailer Survey, which will go out to our independent retailer readers in early August. This year’s survey will begin where last year’s left off. We expect to hear more brilliant solutions to dealing with COVID-19 restrictions, keeping employees...

4 Transparency Checks that Drive Sales

Thu, 24 Jun 2021 12:00:05 -0400

Supplement sales are better than ever. The 2020 CRN Consumer Survey on Dietary Supplements found that nearly three-quarters of Americans report taking dietary supplements. As sales increase, values-based shopping takes on a whole new importance. It’s been evident for some time that legacy brands benefit from consumer trust; their story...

The Social Approach: Diversify How You Connect with Your Community

kurtciacollazo@wfcinc.com — Thu, 18 Mar 2021 12:00:23 -0400

The last year has forced us to make many changes to how we operate and navigate this world. Businesses have had to embrace an innovative attitude to make do as the usual drivers of growth such as trade shows, in-store demos, and other in-person events were at the very least...

How To Prosper In 2021 and Beyond

dan@cms4cpg.com — Fri, 19 Feb 2021 11:58:46 -0500

2020 changed the way we sell and buy groceries. It exposed inequities and serious issues in our food system. Reimagining a stronger and more equitable food system begins with leveling the playing field for natural retailers and brands. For example, while it is true that it costs more for organic...

Connecting with Customers: 3 Keys to Social Media Engagement

kurtciacollazo@wfcinc.com — Fri, 22 Jan 2021 12:00:13 -0500

If we learned anything in 2020, it’s the importance of staying connected. As businesses closed the doors to their physical spaces and trade shows and in-store events were canceled, it was necessary to find another way to get products and promotions out to the masses. Almost overnight, we all had...

Future Proof Your Store with Strategic Goal Setting

dan@cms4cpg.com — Fri, 18 Dec 2020 11:57:51 -0500

We are all looking for a competitive edge, especially during this pandemic. It all boils down to two things: goal setting and execution. Effective goal setting is the most important component of your strategy across every business function. Without well-defined goals and objectives, you will never know if and when...