Tip of the Month - Articles - Page 2

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Sustainability Solutions

Designing a More Sustainable Workspace

Dena Prastos, Founder & CEO of Indigo River, a transdisciplinary design studio focused on Climate Adaptation, shares smart strategies.

April 30, 2023

Connelly Jaqua

WholeFood Magazine's Connelly Jaqua consulted Dena Prastos, Founder & CEO of Indigo River, a transdisciplinary design studio focused on Climate Adaptation, to learn more about the importance of sustainable office space and materials to consider for an eco-friendly environment.

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How Search Intent Unlocks Customer Challenges and Desires

Learn why search intent is critical to customer satisfaction.

April 8, 2023

Jane Phelps, CEO, Know Agency

When you know search intent, you can learn more about your customers, ultimately giving them the content, they want and need. This is how you provide helpful content – the content that makes Google happy and builds trust with your customers.

How Long Does SEO Take for Health and Wellness Brands?

Essential SEO Tactics You Need to Know

Learn how long SEO takes and the essentials SEO tactics for a higher search engine ranking

March 1, 2023

Jane Phelps, CEO, Know Agency

Search Engine Optimization (SEO) activities for health and wellness brands can take anywhere from 6 to 12 months to work. Successful SEO is personal to your brand and is based on your goals and your website status. Read on for strategies.

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Guide to Google Performance Max for Health Brands

December 22, 2022

Jane Phelps, CEO, Know Agency

The competition for customers and sales is tight. You need to connect with people who are likely to click buy. This is why you need to take advantage of Google Performance Max ad campaigns. Done right, Performance Max automatically optimizes your budget and ad bids, connects you with new customers,...

3 Ways Marketing Strengthens Your Health & Wellness Brand During a Recession

November 29, 2022

Jane Phelps, CEO, Know Agency

Cutting back your marketing during a recession is the beginning of the end for your brand awareness and customer engagement. When you cut back on marketing or stop it all together, you quickly disappear. It doesn’t matter how strong your products are or how much brand loyalty you have accumulated.

Claims & Labeling: 5 Takeaways from the Dietary Supplements Regulatory Summit

August 25, 2022

Marissa Fox

At the 7th annual Dietary Supplements Regulatory Summit, held in Washington D.C. and virtually on July 21, 2022, speakers dissected trends in the supplement market and educated on pressing issues. Product labeling and claims were a hot topic. Rend Al-Mondhiry, Partner, Amin Talati Wasserman LLP, told attendees, “Our firm is...

Thinking of Selling Your Store?

July 21, 2022

Jay Jacobowitz, President & Founder, Retail Insights

Things you’ll want to know, and some you may not. Is now a good time to sell your store? Yes, if you’ve got good profits. What are good profits? Net profits—cash that remains available to you at the end of each year after you’ve paid all your...

GMOs: Basics to Know

What exactly are GMOs? Read on for an overview of Genetically Modified Organisma.

June 23, 2022

Carol Poliner, Learn Natural

Did you know about 75% of packaged foods contain GMO ingredients? What exactly are GMOs? Read on for an overview.

Shoppers Shift Back to Brick & Mortar

May 24, 2022

Jay Jacobowitz, President & Founder, Retail Insights

When the pandemic struck two years ago, consumers went online and away from risky in-store shopping as lockdowns, social distancing, and work-from-home trends took effect. Easy, but above all safe, online commerce looked set to displace brick-and-mortar shopping forever. But it turns out, maybe not. The U.S. Census Bureau reports...

Who Are You In The Marketplace?

March 24, 2022

Jay Jacobowitz, President & Founder, Retail Insights

What’s your elevator speech? You know, the simple sound bite that describes your business in a way a 10-year-old can understand? Fortunately, a few successful retailers have given us some useful examples to ponder. Dunkin’ CEO Dave Hoffmann recently remarked that his company has been working to make Dunkin’ even...