When the Baby Boom generation was born, between 1946 and 1964, those of ethnic background made up 28% of the U.S. population. By 1997, the first birth year for Gen Z, nearly half the country (47%) was of ethnic origin: Asian, Hispanic, multi-ethnic. Shortly, the United States will become a...
Natural shoppers—whether they are tree-hugging greenies, health fanatics, nutrition nuts (in a good way) fitness enthusiasts or youth obsessed—are usually people who have a genuine, vested interest in wellbeing. With a pre-existing audience keen to learn more about the subject and the personal benefits, natural retailers are an ideal venue...
Not all retail stores are under pressure. One new chain is expanding. Based on a successful formula, the chain plans to add 100 new 10,000-square-foot stores this year for a total of more than 970 units. The stores are called “Ulta Beauty” (Ulta, not Ultra, notice) and offer makeup, skin...
Going green is all the rage right now, but many business owners question whether it is possible to do so without a large investment. Here are six economical ways to get the ball rolling (1): 1. Use compact-fluorescent lights (CFL) or LED lights. Although initially the price per bulb is...
We have a hard time trusting our institutions, and breaches seem to occur frequently and everywhere. We must have multiple layers of protective filters on our computers to keep malicious intruders from compromising our data. We buy “insurance” designed to monitor our online personas to ensure no one has stolen...
Do you practice effective empathy in your store? Maybe you should, according to an Expo West educational session given by Alyssa D’Arienzo Toro, senior partner and chief marketing officer, and Scott Madden, senior partner and director of strategic planning at Connelly Partners. If you missed it, this Boston, MA-based marketing...
On its surface, shopping appears to be a perfunctory, repetitive routine that fills a need. Certain stores meet this expectation. If I am shopping at a mass merchandise store—inconvenient to get to, time-consuming to find the items I want, possible delays at the checkouts—I do not expect to enjoy myself.
Paying for social media promotion has been a recent trend for businesses of all sizes. Here are a few things that are important to know before considering paying for advertisements on social media.
In my early days in natural foods wholesaling, when we were making sales calls on small but rapidly growing independent natural products stores, we would talk about the concept of first giving the retailer warm fuzzies. Warm fuzzies are comforting words and phrases designed to put the buyer at ease.
We have arrived at time when customer service has taken to the Internet and is a pivotal tool in how business is done. Most stores, mom-and-pops included, have a Twitter or Facebook presence or have been featured on a Yelp or Google Plus review. But, what happens when that company...
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