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2026 Trends

Predicting 2026: 20+ Trends to Watch in The New Year

Experts share the forecasts to help you stay ahead of consumer's needs and focuses in the new year.
January 27, 2026
Richard Ortega, Associate Editor, WholeFoods Magazine

These are the points of focus in Beverage, Food & Nutrition, Kids' Food & Nutrition, Supplements, and Private Label that will help make your 2026 a success. 


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Dietary supplements from medicinal herbs. Selective focus. Nature.

Industry Reacts to Dietary Supplement Listing Act of 2026

Needed transparency tool...or burdensome requirement that won’t protect consumers from bad actors? The debate over mandatory product listing for dietary supplements continues.
January 27, 2026
WholeFoods Magazine Staff

AHPA, CRN, and NPA react to the introduction of the Dietary Supplement Listing Act of 2026, renewing a debate within the natural products industry over the role of a mandatory product listing and dietary supplement oversight.


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Sustainable Foods Summit Focuses on AI & New Tech

The North American edition will host executives from prominent companies within the industry to shed light on the evolving technological landscape.
January 26, 2026
Richard Ortega, Associate Editor, WholeFoods Magazine

Members from Regenerative Agriculture, Food Ingredients, and AI & Technology fields will participate in the North American Sustainable Foods Summit, providing insights into the latest developments influencing the industry.


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A Message from the MAHO Board and Staff

The Kraft and Puchan families shared an update on the random, tragic act that took the lives of three men.
January 20, 2026
WholeFoods Magazine Staff

MAHO shared a joint statement from the families of Douglas Kraft, Robert Kraft, and James Puchan following the fatal shooting of the three men.


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Natural Grocers Celebrates Major Win for Clear GMO Labeling

USDA must revise its rules to ensure disclosures are accurate and accessible in its next rulemaking.
January 19, 2026
WholeFoods Magazine Staff

Natural Grocers, the nation's largest family-operated organic and natural grocery retailer, led the GMO-focused lawsuit to uphold consumers' right to clear, accurate and easily accessible information about their food.


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Publisher's Letter

Fresh Look for an Old Friend

Our new logo and tagline better represents our forward-thinking approach: WholeFoods Magazine, a full-service media company.
January 16, 2026
Heather Wainer

Check out what's new and what's next at WholeFoods Magazine!


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January 2026 People News

Who is moving up and who is moving on in the natural products industry? Get updated on the latest!
January 15, 2026
Richard Ortega, Associate Editor, WholeFoods Magazine

Who is moving up and who is moving on? Get updated on the latest new hires, plus awards and honors, in the natural products industry.


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M&A Update: Tea Tree Therapy, Inc.

The personal care brand is now a part of NeilMed Pharmaceutical.
January 15, 2026
Richard Ortega, Associate Editor, WholeFoods Magazine

"It is time to take the company to the next level," shared Tea Tree Therapy Inc. founder Suzanne Dean.


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NOW Health Group Sells Family Shares to Employees

The independent, family-owned manufacturer announced it will be selling stock through an Employee Stock Ownership Plan (ESOP).
January 13, 2026
Richard Ortega, Associate Editor, WholeFoods Magazine

The partial ESOP plan is designed to give back to NOW's hard-working employees.



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Natural Products News Briefs: AHP, PLMA & More

What's new in natural? Catch up on the latest!
January 10, 2026
Richard Ortega, Associate Editor, WholeFoods Magazine

Read up on all the latest news in the natural products industry.


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NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.

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