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NOW Health Group Sells Family Shares to Employees

The independent, family-owned manufacturer announced it will be selling stock through an Employee Stock Ownership Plan (ESOP).

January 13, 2026

Richard Ortega, Associate Editor, WholeFoods Magazine

The partial ESOP plan is designed to give back to NOW's hard-working employees.

Natural Products News Briefs: AHP, PLMA & More

What's new in natural? Catch up on the latest!

January 10, 2026

Richard Ortega, Associate Editor, WholeFoods Magazine

Read up on all the latest news in the natural products industry.

Industry Reacts to the New U.S. Dietary Guidelines

What do natural products industry leaders think about the revisions?

January 9, 2026

Richard Ortega, Associate Editor, WholeFoods Magazine

“My message is clear: Eat real food,” said Secretary of Health and Human Services, Robert F. Kennedy Jr. Take a look at the revision, and industry reactions.

AHPA Updates Botanical Safety Handbook

The latest submissions feature changes to top-selling herbs including garlic, maca, milk thistle, and senna.

January 6, 2026

Richard Ortega, Associate Editor, WholeFoods Magazine

AHPA's online Botanical Safety Handbook features 17 entry updates and one addition in 2025.

Presenting: 2025 WIN Award Winners

Honorees were recognized for empowering women and fostering an inclusive, supportive environment.

December 25, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

The second annual awards honored several members of our industry including WholeFoods magazine very own Heather Wainer.

Natural Products News Briefs: FoodChain ID, J.R.LIGGETT'S, Gnosis & More

What's new in natural? Catch up on the latest!

December 23, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

Read up on all the latest news in the natural products industry.

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Organic & Natural Health 2026 Conference to Address Policy, Integrity and Innovation

“The United States of Health: Building Bridges to Opportunity” will address the intersection of natural health, policy, science, retail, geopolitics and emerging technologies.

December 22, 2025

WholeFoods Magazine Staff

The Organic & Natural Health conference is about building bridges between states and systems, nature and science, and ideals and action.

M&A Update: Better Being Co. Acquired

Get the details of the deal and the "next phase of growth" for Better Being.

December 20, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

Better Being's vertically integrated platform and consistent focus on product quality and innovation appealed to a syndicate of global investors.

M&A Update: Carbyne Equity Partners Acquires SuanNutra

Suanfarma's nutraceutical ingredients business has recorded 10 consecutive quarters of revenue and gross profit growth.

December 17, 2025

Richard Ortega, Associate Editor, WholeFoods Magazine

The acquisition of SuanNutra marks Carbyne Equity Partners entry into the nutraceutical sector.

US Capitol building at sunset, Washington DC, USA.

Natural Products Association Announces 2026 Fly-In Day

Manufacturers, retailers, suppliers and other stakeholders in the dietary supplement industry will gather to help shape policies through in-person meetings with members of Congress and their staff.

December 16, 2025

Maggie Jaqua, Content Director

The annual event, which is a centerpiece of the NPA advocacy program, creates an opportunity for attendees to advocate to protect their industry and customers, helping to shape policies through in-person meetings with members of Congress and their staff.