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Home » Topics » Natural Health News » Main News

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Industry Reacts to the New U.S. Dietary Guidelines

What do natural products industry leaders think about the revisions?
January 9, 2026
Richard Ortega, Associate Editor, WholeFoods Magazine

“My message is clear: Eat real food,” said Secretary of Health and Human Services, Robert F. Kennedy Jr. Take a look at the revision, and industry reactions.


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AHPA Updates Botanical Safety Handbook

The latest submissions feature changes to top-selling herbs including garlic, maca, milk thistle, and senna.
January 6, 2026
Richard Ortega, Associate Editor, WholeFoods Magazine

AHPA's online Botanical Safety Handbook features 17 entry updates and one addition in 2025.


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Presenting: 2025 WIN Award Winners

Honorees were recognized for empowering women and fostering an inclusive, supportive environment.
December 25, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

The second annual awards honored several members of our industry including WholeFoods magazine very own Heather Wainer.


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Natural Products News Briefs: FoodChain ID, J.R.LIGGETT'S, Gnosis & More

What's new in natural? Catch up on the latest!
December 23, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

Read up on all the latest news in the natural products industry.


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Organic & Natural Health 2026 Conference to Address Policy, Integrity and Innovation

“The United States of Health: Building Bridges to Opportunity” will address the intersection of natural health, policy, science, retail, geopolitics and emerging technologies.
December 22, 2025
WholeFoods Magazine Staff

The Organic & Natural Health conference is about building bridges between states and systems, nature and science, and ideals and action.


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M&A Update: Better Being Co. Acquired

Get the details of the deal and the "next phase of growth" for Better Being.
December 20, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

Better Being's vertically integrated platform and consistent focus on product quality and innovation appealed to a syndicate of global investors.




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M&A Update: Carbyne Equity Partners Acquires SuanNutra

Suanfarma's nutraceutical ingredients business has recorded 10 consecutive quarters of revenue and gross profit growth.
December 17, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

The acquisition of SuanNutra marks Carbyne Equity Partners entry into the nutraceutical sector.


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Natural Products Association Announces 2026 Fly-In Day

Manufacturers, retailers, suppliers and other stakeholders in the dietary supplement industry will gather to help shape policies through in-person meetings with members of Congress and their staff.
December 16, 2025
Maggie Jaqua, Content Director

The annual event, which is a centerpiece of the NPA advocacy program, creates an opportunity for attendees to advocate to protect their industry and customers, helping to shape policies through in-person meetings with members of Congress and their staff. 


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M&A Update

Church & Dwight to Sell Vitamin, Minerals, and Supplements Business to Piping Rock

Piping Rock Health Products will be the stewards of the L’il Critters and VitaFusion brands.
December 16, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

“We believe Piping Rock, a company with deep experience in the vitamin business, will be a successful steward for VitaFusion and L’il Critters,” said Church & Dwight CEO Rick Dierker.



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FDA Issues Letter to Industry on DSHEA Disclaimer

FDA's "major step toward sensible regulatory reform" is "made possible through strong, collaborative advocacy across the supplement sector."
December 13, 2025
WholeFoods Magazine Staff

FDA's letter on the DSHEA disclaimer follows advocacy efforts from the AHPA, CRN, NPA, and others.


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NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.

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