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May 2025 People News

Who is moving up and who is moving on in the natural products industry? Get updated on the latest!
May 1, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

Get the scoop on the latest promotions, new hires, awards and honors in the natural products industry!


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2025 Trends

18 Trends from Natural Products Expo West 2025

From Biohacking to Bold Flavors to Beverage Dominance, here's what was hot at the natural products industry's main event.
April 29, 2025
Nancy Trent

Natural Products Expo West 2025 underscored a powerful shift toward mindful consumerism, sustainability, and functional wellness, with several standout trends dominating the show floor. 


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Wrapped Up: SupplySide Connect 2025

Here's a look at what took place at this year's ingredient supplier-focused event.
April 28, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

East coast natural products tradeshow SupplySide Connect gathered 250+ leading exhibitors and more than 2,600 participants.


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Kerry Unveils 2025 North America Taste Charts Smarts

The report helps food and beverage developers understand developing consumer preferences.
April 27, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

The interactive quiz from Kerry provides highly customized insight into the evolving preferences of consumers and identifies the most inviting flavors of specific categories.


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Fresh Thyme Launches Education Initiative For Employees

In partnership with Alive Academy, the program will enhance employees' expertise in the vitamin, supplement, and body care categories.
April 25, 2025
Rebecca Viscomi

The innovative program helps Fresh Thyme employees to gain expertise, in order to enhance the customer experience. 


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Investment Partners to Acquire The Vitamin Shoppe

The transaction is expected to be finalized in the second quarter of the year.
April 24, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

The acquisition of multichannel specialty retail and wellness lifestyle company The Vitamin Shoppe will include all of its owned proprietary brands.


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India-America Boardroom Series Announces Season 3

The program will air on May 8 and be available to view on WholeFoodsMagazine.com.
April 23, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

Premiering during the upcoming fourth annual Nutrify Today C-Suite Sumflex conference, WholeFoods Magazine, will be showcasing the program after it airs live.


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Symrise Hosts Vanilla Day Celebration

The global supplier boasts 150-year history vanilla expertise in scent and taste.
April 21, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

Symrise held an exclusive celebratory event for World Vanilla Day at its Fine Fragrance Penthouse in NYC.


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Research Updates: Joint Function, Vascular Health, Post-Menopause Support and More

Get the latest science overviews from companies in the natural products industry, including EPAX, Goode Health, Kerry Group and more.
April 19, 2025
WholeFoods Magazine Staff

Natural products industry companies share overviews on the latest science on their branded ingredients and formulations to support health and wellbeing.


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2025 Summer Fancy Food Show Announces Keynote Speakers

Attendees will enjoy three days of networking, speaking engagements, and educational programming.
April 18, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

The Specialty Food Association announced its speaker lineup for this summer's show, taking place from June 29 through July 1st.


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NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.

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