“We believe Piping Rock, a company with deep experience in the vitamin business, will be a successful steward for VitaFusion and L’il Critters,” said Church & Dwight CEO Rick Dierker.

Natural products industry companies share overviews on the latest science on their dietary supplement branded ingredients and formulations to support health and well-being.

Whole Foods Market’s Trends Council has unveiled its annual food and beverage trend predictions for 2026, highlighting a growing appetite for functional ingredients, elevated convenience, and products that reflect both creativity and conscious sourcing.

FDA's letter on the DSHEA disclaimer follows advocacy efforts from the AHPA, CRN, NPA, and others.

Read up on all the latest news in the natural products industry.

Dr. Ian Smith breaks down the real science behind metabolic adaptation, explains why quick fixes consistently backfire, and shares the strategic nutrition phases that turn stubborn plateaus into sustainable progress.

Researchers determined the extended use of ashwagandha had no unwanted effects and its positive influence could be seen in levels of sexual desire scores amongst healthy males. 

lxoreal Biomed's "Queen of Herbs" Shatavari root extract is already supported by 10 clinical studies, and new research further supports the ingredient's claims on menopause, lactation, and perimenopause support.

Check out the health and wellness trends predictions from Natural Grocers for 2026!

Submissions are now being accepted for our annual Natural Choice Awards, recognizing the standout brands and products in the natural products industry, as voted on by retailers.