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Claim Your Fall 2025 Sample Box!

Available to the first 300 retailers!
October 7, 2025

Back by popular demand is our Fall 2025 Sample Box giveaway. Open to all retailers, claim your free box today!


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Inaugural My Health Alliance Lobby Day a Success on Capitol Hill

Citizen lobbyists representing a consortium of 15 national nonprofits and organizations gathered in D.C. to advocate for the natural products industry.
October 6, 2025
WholeFoods Magazine Staff

The consortium addressed a range of issues impacting the natural products industry, including pesticide reduction, GMO elimination, trade protections for botanicals, and the Maternal Vitamin D Initiative.


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Industry Innovates at SSG 2025: CREATEA Debuts

The RTD canned beverage is a collaboration project featuring scientifically validated branded ingredients.
October 5, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

A collaboration project between 10 of the natural products industry's top companies, CREATEA combines the benefits of scientifically validated ingredients.



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Lonza Announces Innovation Day at SupplySide Global

The upcoming event will be open to emerging and established companies alike.
October 4, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

The initiative will choose companies to present to Lonza's executive team during SupplySide Global in Las Vegas.


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Naturally Informed Education

Navigating MAHA, Trade & Tariffs and Coming Out on Top: How To Survive and Perhaps Even Thrive

Leading experts share key insights on pressing issues impacting the natural products industry.
October 3, 2025
WholeFoods Magazine Staff

Tune in for an insightful discussion on supply chain challenges, the impact of tariffs, the MAHA movement and more issues impacting the natural products industry.


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New Analysis Shows Benefits & Costs of Expanded HSA/FSA Access to Dietary Supplements

CRN said the analysis shows consumers will benefit from expanded HSA/FSA access to supplements—at a fraction of the previously projected cost.
October 2, 2025
WholeFoods Magazine Staff

New data suggests Americans could gain broad access to supplements through their tax-preferred health accounts at one-quarter of the cost that was previously suggested.


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FDA Provides Update on NMN; Industry Reacts

FDA’s update confirms NMN is lawful in supplements; industry leaders outline next steps for retail and lingering regulatory issues.
September 30, 2025
WholeFoods Magazine Staff

Read up on the latest on NMN as a dietary supplement, next steps of action from industry associations, plus calls to action for retailers and for natural products industry members.


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Wrapped Up: SOHO Expo 2025

These are the trends and takeaways from the 2025 annual SOHO tradeshow.
September 29, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

Now in its 55th year, the SOHO Expo show gathered natural product retailers, manufacturers, distributors and brokers for a private members-only four day event.


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Natural Products News Briefs: AHPA, Balchem, Stratum Nutrition & More

What's new in natural? Catch up on the latest from the natural products industry!
September 29, 2025
Richard Ortega, Associate Editor, WholeFoods Magazine

What's new in natural? Catch up on the latest!


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Naturally Informed Education

Surviving and Thriving in Global Uncertainty: Supply Chains, Trade and Transparency

NPA's Daniel Fabricant, Ph.D., and AHPA's Graham Rigby provide a timely update on today's pressing issues.
September 27, 2025
WholeFoods Magazine Staff

Get updated on the biggest issues impacting the natural products industry, including tariffs, state actions impacting the dietary supplements space, HSA/FSA expansion, GRAS, MAHA, and more


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WholeFoods Magazine is your one-stop resource for health and nutrition articles. We provide important information regarding industry news, research, and trends.

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NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.

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