What shoppers need to know about natural dental hygiene. Considering how often you brush, rinse and floss, it makes sense for shoppers to know the risks associated with questionable ingredients found in many conventional oral care products. Consumers are starting to rethink their dental routine, and here is what they...
Key growing HABA categories for your radar.Wanted: glowing skin, no crow’s feet in sight and fabulous hair later in life. It may sound like a tall order, but that’s exactly what many natural skincare companies are offering shoppers with some new launches and old favorites. Learn how in this month’s...
How to help shoppers make the move from harmful to wholesome.As we move into a more health- and environmentally-conscious age, it is a wonder why feminine hygiene products have not been a bigger part of the conversation. In recent years, women from all walks of life have become more aware...
Help your customers bring forth their natural splendor with nutricosmetics.Take a capsule or mix in a powder and you’ll get stronger nails. Or healthier-looking hair. Or more radiant skin. That’s the simple concept behind nutricosmetics and it is grounded in an even simpler fact: changes on the inside, especially nutritional...
Learn more about minerals that protect against the sun.Over two million Americans are diagnosed annually with skin cancer, according to the Skin Cancer Foundation. People believe that slathering on sunscreen will protect their skin from harmful rays, but in reality, two-thirds of conventional sunscreens are not strong enough to shield...
How natural makeup goes beyond color with nourishing ingredients.The famous French quote, “Il faut souffrir pour être belle” (“You must suffer to be beautiful”) shouldn’t apply to your makeup. While conventional products may make shoppers feel more attractive, they are wreaking havoc below the surface. If your customers experience eye,...
This year makes it a (gluten-free) baker’s dozen as we honor our winners in the 13th annual Natural Choice Awards. Natural products in 18 categories were voted on by our readers, and we’ve come away with a truly impressive group of winners and runners up, including several multiple-time Natural Choice...
Topical topics, hair hoopla, and inside-outside beauty trends.Welcome to the WholeFoods salon! I see you’ve already picked out a magazine. Now, just take a seat and relax. We’ve asked product formulators and brand ambassadors in the health and beauty aid (HABA) market to be here, too. They’re excited to tell...
Why shoppers should consider using natural hair care products.Tell hair-conscious shoppers to try the “feel good” test. Ask them to run their fingers through their hair. Does their scalp feel hydrated and their hair soft and smooth? Do they love looking at their shining hair in the mirror? If shoppers...
Give shoppers something to smile about with natural oral care options.When it comes to making healthy lifestyle choices, shoppers may think they’re covering all their bases with a well-balanced diet and a great workout routine. But what about oral care? Conventional toothpaste may be doing more harm to their enamel...
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