Help your customers bring forth their natural splendor with nutricosmetics.Take a capsule or mix in a powder and you’ll get stronger nails. Or healthier-looking hair. Or more radiant skin. That’s the simple concept behind nutricosmetics and it is grounded in an even simpler fact: changes on the inside, especially nutritional...
Current trends and top products in the competitive digestive health market.For consumers, retailers and product makers alike, digestive health can be a tough category. There are enough natural options to satisfy every complaint or concern, but there’s also enough complexity to make connecting consumers with the right products a...
Topical topics, hair hoopla, and inside-outside beauty trends.Welcome to the WholeFoods salon! I see you’ve already picked out a magazine. Now, just take a seat and relax. We’ve asked product formulators and brand ambassadors in the health and beauty aid (HABA) market to be here, too. They’re excited to tell...
High-quality, artisanal and gourmet baked goods are a hit at retail.People will always crave carbohydrates of all shapes and sizes. But the cookies, crackers, breads and baking mixes that lead the market, especially in the natural and specialty channels, are offering a little something extra. Let’s find out what makes...
Marketing, product trends and the shifting views on cholesterol.People want their heart health supplements. The category’s sales always tops the charts, as the desire to preserve and protect cardiovascular wellbeing remains consistent among adults of all ages. But the ways these products are designed, produced and promoted are all changing...
Testing, trends, dos and don’ts in contract manufacturing.To be a competitive contract manufacturer in today’s dietary supplement market, quality is a must. The demands of product marketers and their customers, along with the demands of regulators like the U.S. Food and Drug Administration (FDA), have combined to create a strong...
Natural colors and flavors continue their upward climb.Everyone is buying in on natural flavors and colors. It’s now only a matter of how far these sibling industries can push the boundaries, as the role they play in the food market is unquestioned. The use of botanical extracts in lieu of...
Private labeling has its own rules of the road.Retailers looking to raise profit margins, strengthen their brand and increase customer loyalty need look no further than private labeling. It’s easier said than done, of course. And yet, lots of retailers are doing it successfully. U.S. retail sales of private label...
Coconut products are hot, but what is driving this dynamic trend?This is not a rapid expansion, nor is it the resurgence of something dormant. No, the rise of the coconut market over the past few years has been more like the birth of something new. Where before there was only...
Advances in the immune health category and insights on the market.If we think of the body as a fortress, then we can liken the body’s endlessly complex immune system to the ramparts, the masonry, the moat and drawbridge (if we’re going medieval), and the soldiers within that fortress. Developments within...
