Are your co-op ad dollars going to someone else?Would you like an extra $30,000 to promote your store every year? There’s a rather large and open secret in the natural products industry: independent retailers are consistently losing out on their share of cooperative advertising dollars that manufacturers have allocated to...
An Interview with Helen Saul Case We frequently receive requests for an update column on women’s health problems. This month, we will chat with Helen Saul Case, the author of The Vitamin Cure for Women’s Health Problems. She is also published in the Journal of Orthomolecular Medicine. Mrs. Case graduated...
When hearing about proteins and amino acids, many of us have to think back to our middle school science classes. A swarm of polypeptides diagrams dance in our heads, and their meanings begin to escape us. As adults, it’s definitely worth revisiting the basics to see how these proteins...
An Interview with Barrie Tan, Ph.D For 90 years, vitamin E research has produced prolific and notable discoveries, including isolation from plants, chemical identifications and total syntheses. Until the last few decades, however, attention has been given mostly to the biological activities and underlying mechanisms of alpha-tocopherol, while more than...
Dear Editor, I reviewed WholeFoods Magazine’s recent article, “Tocotrienols: Emerging Science and Innovations of Vitamin E,” (August 2012, p. 52), and found some discrepancies in the information prepared by Drs. Passwater and Tan. Specifically, the following appeared: Tan: Recently, a clinical study showed that all tocotrienol isomers are actually bioavailable...
If you believe the hype surrounding September’s big organic story, you might buy into the mentality that organic is nothing more than an expensive gimmick. In my view, the charged headlines only give us another reason not to believe everything we hear or read. Stanford University researchers supposedly “proved” that...
It is common knowledge that organic food products have endless benefits, ranging from nutrition to the environment. For some, these benefits are well worth the switch to an organic lifestyle. For others, the advantages aren’t clear. But while deciding how organic could play a role in your lifestyle, it’s key...
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